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View all- Zhai QKanij TGrundy J(2022)An Investigation of Factors Influencing Online Shopping Behaviors in the Context of China and AustraliaSoftware Business10.1007/978-3-031-20706-8_8(117-133)Online publication date: 29-Oct-2022
Electronic commerce challenges companies to design electronic systems and interactions that retain customers and increase sales. This exploratory study examines the impact of consumer experience and attitudes on intention to return and unplanned ...
In today's highly competitive markets, business managers are always looking for new ways to increase awareness of their products and promote their brands. As such, they use a variety of marketing strategies to attract more customers. This study was ...
<P>In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers' ...
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