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Research on Influencing Factors of Consumer Behavior Based on Wechat Stores

Published: 29 December 2018 Publication History

Abstract

With the continuous improvement of Internet technology, Internet users growing, online shopping consumers continue to increase, electric business platform number and size are also on the increase, the ensuing competition is more and more teeth. One of the shopping platforms has its unique advantages. Nonetheless, in each big electric business enterprise in order to make a massive increase in sales and profit, WeChat store platform to meet consumer demand, in the huge competition draw consumer attention in order to get more profit. Based on WeChat store platform of consumer shopping behavior related research on the basis of the summary of the seven factors, from the perspective of WeChat store consumers, using SPSS software, the influencing factors of consumer purchase behavior data analysis and research, for WeChat shop platform and WeChat shop stores provide some enlightenment for the establishment of marketing strategy.

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  • (2022)An Investigation of Factors Influencing Online Shopping Behaviors in the Context of China and AustraliaSoftware Business10.1007/978-3-031-20706-8_8(117-133)Online publication date: 29-Oct-2022

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    cover image ACM Other conferences
    ISBDAI '18: Proceedings of the International Symposium on Big Data and Artificial Intelligence
    December 2018
    365 pages
    ISBN:9781450365703
    DOI:10.1145/3305275
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    • International Engineering and Technology Institute, Hong Kong: International Engineering and Technology Institute, Hong Kong

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 29 December 2018

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    Author Tags

    1. Consumer behavior
    2. Online shopping
    3. Wechat Stores

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    ISBDAI '18

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    ISBDAI '18 Paper Acceptance Rate 70 of 340 submissions, 21%;
    Overall Acceptance Rate 70 of 340 submissions, 21%

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    • (2022)An Investigation of Factors Influencing Online Shopping Behaviors in the Context of China and AustraliaSoftware Business10.1007/978-3-031-20706-8_8(117-133)Online publication date: 29-Oct-2022

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