Development of applications and website database of Phuket local food for creative city in Gastronomy

Tourism is the important way to drives economic sector in Thailand, especially in creative city in gastronomy promoting activity. The objectives of this research were to: (1) analyze and manage information in the image communication for the creative city in local food of Phuket Province, (2) design and development of an application program and website database of Phuket local food to the creative city, and (3) testing and evaluation for media using. The collecting data was done from the samples of 240 tourists. The research instruments composed of: (1) in-depth interview of the experts and academic persons in surveying and design the food tourism routes in terms of 6 local food zones, (2) the survey form in local food restaurants' environment, (3) the basic information survey form, (4) the questionnaire for experts in analyzing of the Phuket local food dominants on the tourism routes in relation with the tourist places, and culture in Phuket, (5) Public relation media for Phuket local food which were application program and website database, video and printing materials, (6) evaluation form for experts, (7) a questionnaire for the tourists toward media using on the routes, and (8) the reflection form in public hearing meeting from the stake holders.

The results showed that the quality of public relation media in 6 local food zones from the expert's evaluation was in very good level and the public relation media on the 6 zones were very high suitability, especially on the media using for Phuket creative city.