research-article

Implementing white hat search engine technique in e-business website

Authors:

MF Nur ShahirahAuthors Info & Claims

IC4E '19: Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning

Pages 311 - 314

https://doi.org/10.1145/3306500.3306533

Published: 10 January 2019 Publication History

Abstract

In today's worldwide of e-business marketing, it is important to know about search engine. Search Engine Marketing (SEM) is to use to gain visibility of the website based on the keywords. Consumer often interested in the top list of search results, therefore it is necessary that the webpage can be ranked at the top. Search Engine Optimization (SEO) tends to use varies type of techniques such as White Hat search engine optimization and Black Hat search engine optimization The purpose of the research is to analyze, design and develop a domain website using White Hat SEO techniques. White Hat SEO techniques uses the collected data including the website URL, some keywords or keyword groups that define the content of the web site. The website published using a chosen platform verified by Google Search Console and tested in Google Search engine. The website achieving high ranking results in Google Search which is in the top three of the first page in Google search. The result obtained shows that the White Hat SEO technique was correctly implemented.

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Cited By

Almadhoun MMalim N(2024)Effects of using multi-category web pages on rank estimation of Google search engine results pageWeb Intelligence10.3233/WEB-230239(1-17)Online publication date: 19-Sep-2024
https://doi.org/10.3233/WEB-230239
Saeed ZAslam FGhafoor AUmair MRazzak I(2024)Exploring the impact of SEO-based ranking factors for voice queries through machine learningArtificial Intelligence Review10.1007/s10462-024-10780-957:6Online publication date: 16-May-2024
https://doi.org/10.1007/s10462-024-10780-9
Solehati NBae JLuo D(2021)Website Design with Higher Search Engine Ranking using Multi-Criteria Decision ModelJournal of the Korean Institute of Industrial Engineers10.7232/JKIIE.2021.47.6.52947:6(529-538)Online publication date: 15-Dec-2021
https://doi.org/10.7232/JKIIE.2021.47.6.529
Show More Cited By

Index Terms

Implementing white hat search engine technique in e-business website
1. Applied computing
  1. Enterprise computing
    1. Business-IT alignment

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cover image ACM Other conferences

IC4E '19: Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning

January 2019

469 pages

ISBN:9781450366021

DOI:10.1145/3306500

Conference Chairs:
Kuan-Chou Chen
Purdue University Northwest
,
Yongsheng Ma
University of Alberta, Canada

Copyright © 2019 ACM.

© 2019 Association for Computing Machinery. ACM acknowledges that this contribution was authored or co-authored by an employee, contractor or affiliate of a national government. As such, the Government retains a nonexclusive, royalty-free right to publish or reproduce this article, or to allow others to do so, for Government purposes only.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 10 January 2019

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IC4E 2019

IC4E 2019: 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning

January 10 - 13, 2019

Tokyo, Japan

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Cited By

Almadhoun MMalim N(2024)Effects of using multi-category web pages on rank estimation of Google search engine results pageWeb Intelligence10.3233/WEB-230239(1-17)Online publication date: 19-Sep-2024
https://doi.org/10.3233/WEB-230239
Saeed ZAslam FGhafoor AUmair MRazzak I(2024)Exploring the impact of SEO-based ranking factors for voice queries through machine learningArtificial Intelligence Review10.1007/s10462-024-10780-957:6Online publication date: 16-May-2024
https://doi.org/10.1007/s10462-024-10780-9
Solehati NBae JLuo D(2021)Website Design with Higher Search Engine Ranking using Multi-Criteria Decision ModelJournal of the Korean Institute of Industrial Engineers10.7232/JKIIE.2021.47.6.52947:6(529-538)Online publication date: 15-Dec-2021
https://doi.org/10.7232/JKIIE.2021.47.6.529
Shivani GMutreja PNagrath P(2021)Analysing search engine optimization techniques for a full stack web applicationIOP Conference Series: Materials Science and Engineering10.1088/1757-899X/1022/1/0120971022:1(012097)Online publication date: 1-Jan-2021
https://doi.org/10.1088/1757-899X/1022/1/012097
Wulandari SRahmah M(2020)A Survey on Crowdsourcing Awareness In Indonesia Micro Small Medium EnterprisesIOP Conference Series: Materials Science and Engineering10.1088/1757-899X/769/1/012016769(012016)Online publication date: 9-Jun-2020
https://doi.org/10.1088/1757-899X/769/1/012016

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