skip to main content
10.1145/3306500.3306576acmotherconferencesArticle/Chapter ViewAbstractPublication Pagesic4eConference Proceedingsconference-collections
research-article

Enhancing value proposition through AI strategy: a case-study on a targeted application of AR in field support

Published: 10 January 2019 Publication History

Abstract

Artificial intelligence (AI) is increasingly being integrated into core business strategies for cognitive advancement. AI and its allied applications are impacting the function of all disciplines, processes and the fellow professionals in emerging business ecosystem today. It has transformed the way an enterprise work and how it exploits new technology and business avenues improving the quality of solutions in field support. This in turn, has also built an ecosystem right from the design, construction of system application and managing it through virtual interface. This study aims to uncover strategic imperatives of AI and productive impact of corresponding AR (Augmentative Reality) technologies with the help of a case-study of an IT (information-technology) firm. In this paper, the author explores the conceptual as well as application competence of AR by thoroughly examining the literature, contemporary trends and innovative applications.

References

[1]
Adomavicius, G., Bockstedt, J., Gupta, A., & Kauffman, R. J. (2006). Understanding patterns of technology evolution: an ecosystem perspective. In proceedings of the 39th annual Hawaii international conference on system sciences, 8, 189a-189a.
[2]
Adner, R. (2006). Match your innovation strategy to your innovation ecosystem. Harvard Business Review, 84(4), 98.
[3]
Bower, J., & Christensen, C. (1995). Disruptive technologies: catching the wave. Harvard Business Review, 73(1), 43--53.
[4]
Brax, S. (2005). A manufacturer becoming service provider -challenges and a paradox. Managing Service Quality: An International Journal, 15(2), 142--155.
[5]
Cambridge Service Alliance (2015). The future of Servitization: technologies that will make a difference.
[6]
Christensen, C. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston, Mass: Harvard Business School Press.
[7]
Deloitte. (2015). Industry 4.0: challenges and solutions for the digital transformation and use of exponential technologies. (Retrieved from http://www.industrie2025.ch/fileadmin/user_upload/ch-en-delloite-ndustry-4-024102014.pdf).
[8]
Desmet, S. (2003). Servitization: or why services management is relevant for manufacturing environments. Services management: an integrated approach.
[9]
Heskett, J. L., Sasser, W. E., & Schlesinger, L. A. (1997). The service profit chain: how leading companies link profit and growth to loyalty, satisfaction, and value. New York.
[10]
IDG. (2015). Report: virtual reality rules now, but augmented reality will soon take over. Retrieved from http://www.digicapital.com/news/2016/01/augmentedvirtual-reality-revenue-forecastrevised-to-hit-120-billion-by-2020/#.WNPgyBhiRlM.
[11]
Klepper, S. (1996). Entry, exit, growth, and innovation over the product life cycle. The American Economic Review, 86(3), 562--583.
[12]
Monostori, L. (2014). Cyber-physical production systems: roots, expectations and R&D challenges. Procedia CIRP, 17, 9--13.
[13]
Powell, W. (1990). Neither market nor hierarchy: network forms of organization. Research in Organizational Behavior, 12, 295--336.
[14]
PwC. (2016). Industry 4.0: building the digital enterprise. Retrieved from https://www.pwc.com/gx/en/industries/industries4.0/landing-page/industry-4.0buildingyour-digital-enterprise-april-2016.pdf
[15]
Schmenner, R. W. (2009). Manufacturing, service, and their integration: some history and theory. International Journal of Operations & Production Management, 29(5), 431--443.
[16]
Tornatzky, L. G., & Fleischer, M. (1990). The process of technological Innovation. Massachusetts: Lexington Books.
[17]
Tushman, M.L., & Anderson, P.C. (1986). Technological discontinuities and organizational environments. Administrative Science Quarterly, 31(3), 439--465.
[18]
Ulaga, W., & Reinartz, W. J. (2011). Hybrid offerings: how manufacturing firms combine goods and services successfully. Journal of Marketing, 75(6), 5--23.
[19]
Utterback, J. M. (1994). Mastering the dynamics of innovation: how companies can seize opportunities in the face of technological change. Boston, Mass: Harvard Business School Press.
[20]
Vandermerwe, S. & Rada, J. (1988). Servitization of business: adding value by adding services. European Management Journal, 6(4), 314--324.
[21]
Venkatesh, V., et al (2003). User acceptance of information technology: toward a unified view. MIS Quarterly, 425--478.

Index Terms

  1. Enhancing value proposition through AI strategy: a case-study on a targeted application of AR in field support

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Other conferences
    IC4E '19: Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning
    January 2019
    469 pages
    ISBN:9781450366021
    DOI:10.1145/3306500
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 10 January 2019

    Permissions

    Request permissions for this article.

    Check for updates

    Author Tags

    1. augmented reality
    2. cognitive technologies
    3. comprehensive servitization
    4. information architecture
    5. value chain

    Qualifiers

    • Research-article

    Conference

    IC4E 2019

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • 0
      Total Citations
    • 284
      Total Downloads
    • Downloads (Last 12 months)46
    • Downloads (Last 6 weeks)0
    Reflects downloads up to 03 Mar 2025

    Other Metrics

    Citations

    View Options

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    Figures

    Tables

    Media

    Share

    Share

    Share this Publication link

    Share on social media