research-article

The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong

Authors:

Aris Y. C. Lam,

Ming Yan WongAuthors Info & Claims

IC4E '19: Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning

Pages 329 - 333

https://doi.org/10.1145/3306500.3306577

Published: 10 January 2019 Publication History

IC4E '19: Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning

The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong

Pages 329 - 333

Abstract
References

Abstract

This study focuses on the impact of electronic word-of-mouth on young consumers' purchase intention in cosmetic industry in Hong Kong. A research model was constructed to investigate the impact of electronic word-of-mouth on purchase intention of consumers, influenced by social media browsing intention and mediated by information credibility. A survey was conducted with a sample of 173 respondents and a quantitative approach was used to validate the research model. The research results concluded that electronic word-of-mouth has a positive influence on information credibility, which in turn predicts young consumers' purchase intention.

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Cited By

Utomo DPaopraser NYousuk R(2023)Comparing the effect of electronic word of mouth (eWOM) in Facebook and Instagram on donation intention during earthquakes in IndonesiaTHE 2ND NATIONAL CONFERENCE ON MATHEMATICS EDUCATION (NACOME) 2021: Mathematical Proof as a Tool for Learning Mathematics10.1063/5.0105818(080014)Online publication date: 2023
https://doi.org/10.1063/5.0105818

Index Terms

The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong
1. General and reference
2. Social and professional topics
  1. Professional topics
    1. Computing and business
      1. Economic impact

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cover image ACM Other conferences

IC4E '19: Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning

January 2019

469 pages

ISBN:9781450366021

DOI:10.1145/3306500

Conference Chairs:
Kuan-Chou Chen
Purdue University Northwest
,
Yongsheng Ma
University of Alberta, Canada

Copyright © 2019 ACM.

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Association for Computing Machinery

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Published: 10 January 2019

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IC4E 2019

IC4E 2019: 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning

January 10 - 13, 2019

Tokyo, Japan

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Cited By

Utomo DPaopraser NYousuk R(2023)Comparing the effect of electronic word of mouth (eWOM) in Facebook and Instagram on donation intention during earthquakes in IndonesiaTHE 2ND NATIONAL CONFERENCE ON MATHEMATICS EDUCATION (NACOME) 2021: Mathematical Proof as a Tool for Learning Mathematics10.1063/5.0105818(080014)Online publication date: 2023
https://doi.org/10.1063/5.0105818

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