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Efficiency and Its Influencing Factors Analysis of E-commerce based on DEA and Tobit Model

Published: 12 January 2019 Publication History

Abstract

The paper uses DEA model to evaluate the technical efficiency, scale efficiency and pure technical efficiency of 60 e-commerce enterprises listed in China during the period of 2013 to 2016. Furthermore, the influencing factors of efficiency of e-commerce are analyzed by using panel data based on Tobit regression model. The results of DEA model show that the e-commerce efficiency is lower and the resource allocation of e-commerce is not optimal. The trend of efficiency value is shaped "S", and there are two obvious inflection points in trend lines. The results of Tobit regression model show that the firm size, asset turnover, shareholding ratio of maximum shareholder, market concentration and gross merchandise volume have a statistically positive relation with e-commerce efficiency.

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ICMSS 2019: Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences
January 2019
292 pages
ISBN:9781450361897
DOI:10.1145/3312662
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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  • China University of Geosciences

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 12 January 2019

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Author Tags

  1. DEA model
  2. E-commerce
  3. Technical efficiency
  4. Tobit model

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  • Research-article
  • Research
  • Refereed limited

Funding Sources

  • Social Science Foundation of Shaan Xi
  • China Scholarship Council

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ICMSS 2019

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