skip to main content
10.1145/3316615.3316720acmotherconferencesArticle/Chapter ViewAbstractPublication PagesicscaConference Proceedingsconference-collections
research-article

Factors affecting the Social Networks Acceptance: An Empirical Study using PLS-SEM Approach

Published: 19 February 2019 Publication History

Abstract

There is an increase in the number of studies being carried out on the acceptance of social media applications. Nonetheless, the identification of the factors affecting its acceptance in educational purposes is still neglected. Hence, the objective of this study is to develop a conceptual model through the extension of the Technology Acceptance Model (TAM) with perceived playfulness to measure the students' acceptance of social networks in education. A total of 320 valid questionnaire surveys were collected from the students enrolled at University of Fujairah in the United Arab of Emirates (UAE). The partial least squares-structural equation modeling (PLS-SEM) approach was used to analyze the collected data. The empirical results indicated that perceived playfulness, perceived usefulness, and perceived ease of use are significant indicators of students' intention to use social networks in education.

References

[1]
S. A. Salloum, M. Al-Emran, K. Shaalan, and A. Tarhini, "Factors affecting the E-learning acceptance: A case study from UAE," Educ. Inf. Technol., 2018.
[2]
M. Al-Emran, V. Mezhuyev, A. Kamaludin, and M. AlSinani, "Development of M-learning Application based on Knowledge Management Processes," in 2018 7th International conference on Software and Computer Applications (ICSCA 2018), 2018, pp. 248--253.
[3]
M. Al-Emran, V. Mezhuyev, and A. Kamaludin, "Students' Perceptions towards the Integration of Knowledge Management Processes in M-learning Systems: A Preliminary Study," Int. J. Eng. Educ., vol. 34, no. 2, pp. 371--380, 2018.
[4]
M. Al-Emran and S. A. Salloum, "Students' Attitudes Towards the Use of Mobile Technologies in e-Evaluation," Int. J. Interact. Mob. Technol., vol. 11, no. 5, pp. 195--202, 2017.
[5]
S. A. Salloum, M. Al-Emran, S. Abdallah, and K. Shaalan, "Analyzing the Arab Gulf Newspapers Using Text Mining Techniques," in International Conference on Advanced Intelligent Systems and Informatics, 2017, pp. 396--405.
[6]
S. A. Salloum, C. Mhamdi, M. Al-Emran, and K. Shaalan, "Analysis and Classification of Arabic Newspapers' Facebook Pages using Text Mining Techniques," Int. J. Inf. Technol. Lang. Stud., vol. 1, no. 2, pp. 8--17, 2017.
[7]
N. Al-Qaysi and M. Al-Emran, "Code-switching Usage in Social Media: A Case Study from Oman," Int. J. Inf. Technol. Lang. Stud., vol. 1, no. 1, pp. 25--38, 2017.
[8]
M. Habes, M. Alghizzawi, R. Khalaf, S. A. Salloum, and M. A. Ghani, "The Relationship between Social Media and Academic Performance: Facebook Perspective," Int. J. Inf. Technol. Lang. Stud., vol. 2, no. 1, 2018.
[9]
S. A. Salloum, M. Al-Emran, and K. Shaalan, "Mining Text in News Channels: A Case Study from Facebook," Int. J. Inf. Technol. Lang. Stud., vol. 1, no. 1, pp. 1--9, 2017.
[10]
J. Wiid, M. C. Cant, and C. Nell, "Open distance learning students' Perception of the use of social media networking systems as an educational tool," Int. Bus. Econ. Res. J., vol. 12, no. 8, p. 867, 2013.
[11]
C. Mhamdi, M. Al-Emran, and S. A. Salloum, Text mining and analytics: A case study from news channels posts on Facebook, vol. 740. 2018.
[12]
S. A. Salloum, M. Al-Emran, and K. Shaalan, "The Impact of Knowledge Sharing on Information Systems: A Review," in 13th International Conference, KMO 2018, 2018.
[13]
I. A. Zolkepli and Y. Kamarulzaman, "Social media adoption: The role of media needs and innovation characteristics," Comput. Human Behav., 2015.
[14]
S. A. Salloum, M. Al-Emran, and K. Shaalan, "Mining Social Media Text: Extracting Knowledge from Facebook," Int. J. Comput. Digit. Syst., vol. 6, no. 2, pp. 73--81, 2017.
[15]
S. I. Malik and M. Al-Emran, "Social Factors Influence on Career Choices for Female Computer Science Students," Int. J. Emerg. Technol. Learn., vol. 13, no. 5, pp. 56--70, 2018.
[16]
N. Al-Qaysi, N. Mohamad-Nordin, and M. Al-Emran, "A Systematic Review of Social Media Acceptance from the Perspective of Educational and Information Systems Theories and Models," J. Educ. Comput. Res., 2018.
[17]
S. A. Salloum, W. Maqableh, C. Mhamdi, B. Al Kurdi, and K. Shaalan, "Studying the Social Media Adoption by university students in the United Arab Emirates," Int. J. Inf. Technol. Lang. Stud., vol. 2, no. 3, 2018.
[18]
S. A. Salloum, C. Mhamdi, B. Al Kurdi, and K. Shaalan, "Factors affecting the Adoption and Meaningful Use of Social Media: A Structural Equation Modeling Approach," Int. J. Inf. Technol. Lang. Stud., vol. 2, no. 3, 2018.
[19]
J. Mingle and M. Adams, "Social media network participation and academic performance in senior high schools in Ghana," 2015.
[20]
A. Aghazamani, "How do university students spend their time on Facebook? An exploratory study," J. Am. Sci., vol. 6, no. 12, pp. 730--735, 2010.
[21]
E. Akar and S. Mardikyan, "Analyzing factors affecting users' behavior intention to use social media: Twitter case," Int. J. Bus. Soc. Sci., vol. 5, no. 11, 2014.
[22]
D. Gachago and E. Ivala, "Social media for enhancing student engagement: the use of Facebook and blogs at a university of technology," South African J. High. Educ., vol. 26, no. 1, pp. 152--167, 2012.
[23]
S. Prestridge, "A focus on students' use of Twitter--their interactions with each other, content and interface," Act. Learn. High. Educ., vol. 15, no. 2, pp. 101--115, 2014.
[24]
S. Palmer, "Characterisation of the use of Twitter by Australian Universities," J. High. Educ. Policy Manag., vol. 35, no. 4, pp. 333--344, 2013.
[25]
V. Mezhuyev, M. Al-Emran, M. Fatehah, and N. C. Hong, "Factors affecting the Metamodelling Acceptance: A Case Study from Software Development Companies in Malaysia," IEEE Access, vol. 6, pp. 49476--49485, 2018.
[26]
S. A. Salloum and M. Al-Emran, "Factors affecting the adoption of E-payment systems by university students: Extending the TAM with trust," Int. J. Electron. Bus., 2019.
[27]
J. N. Lieberman, Playfulness: Its relationship to imagination and creativity. Academic Press, 2014.
[28]
C.-C. Chang, S.-W. Hung, M.-J. Cheng, and C.-Y. Wu, "Exploring the intention to continue using social networking sites: The case of Facebook," Technol. Forecast. Soc. Change, vol. 95, pp. 48--56, 2015.
[29]
A. Padilla-Meléndez, A. R. Del Aguila-Obra, and A. Garrido-Moreno, "Perceived playfulness, gender differences and technology acceptance model in a blended learning scenario," Computers and Education, vol. 63. pp. 306--317, 2013.
[30]
F. D. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS Q., vol. 13, no. 3, pp. 319--340, 1989.
[31]
R. A. S. Al-Maroof and M. Al-Emran, "Students Acceptance of Google Classroom: An Exploratory Study using PLS-SEM Approach," Int. J. Emerg. Technol. Learn., vol. 13, no. 6, pp. 112--123, 2018.
[32]
D. Z. Dumpit and C. J. Fernandez, "Analysis of the use of social media in Higher Education Institutions (HEIs) using the Technology Acceptance Model," Int. J. Educ. Technol. High. Educ., vol. 14, no. 1, 2017.
[33]
Robbins, "Organizational Behavior, Upper Saddle River," Pearson Educ. Inc., 2005.
[34]
M. Al-Emran, V. Mezhuyev, and A. Kamaludin, "PLS-SEM in Information Systems Research: A Comprehensive Methodological Reference," in 4th International Conference on Advanced Intelligent Systems and Informatics (AISI 2018), 2018, pp. 644--653.
[35]
C. M. Ringle, S. Wende, and J.-M. Becker, "SmartPLS 3. Bönningstedt: SmartPLS." 2015.
[36]
J. Hair, C. L. Hollingsworth, A. B. Randolph, and A. Y. L. Chong, "An updated and expanded assessment of PLS-SEM in information systems research," Ind. Manag. Data Syst., vol. 117, no. 3, pp. 442--458, 2017.
[37]
J. Henseler, C. M. Ringle, and M. Sarstedt, "A new criterion for assessing discriminant validity in variance-based structural equation modeling," J. Acad. Mark. Sci., vol. 43, no. 1, pp. 115--135, 2015.
[38]
R. Rauniar, G. Rawski, J. Yang, and B. Johnson, "Technology acceptance model (TAM) and social media usage: an empirical study on Facebook," J. Enterp. Inf. Manag., vol. 27, no. 1, pp. 6--30, 2014.

Cited By

View all
  • (2025)The Impact of Social Media Influencers’ Interaction on Customer JourneyProceedings of the 11th International Conference on Advanced Intelligent Systems and Informatics (AISI 2025)10.1007/978-3-031-81308-5_35(383-394)Online publication date: 21-Feb-2025
  • (2025)Challenges of Using Social Media in Accepting Students for e-learning in Educational InstitutionsProceedings of the 11th International Conference on Advanced Intelligent Systems and Informatics (AISI 2025)10.1007/978-3-031-81308-5_31(334-344)Online publication date: 21-Feb-2025
  • (2024)Factors Influencing Hospitals' Willingness for Pharmaceutical Procurement via E-Government Platforms: A PLS-SEM ApproachProceedings of the 2024 4th International Conference on Internet and E-Business10.1145/3690001.3690016(21-26)Online publication date: 8-Jul-2024
  • Show More Cited By

Index Terms

  1. Factors affecting the Social Networks Acceptance: An Empirical Study using PLS-SEM Approach

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Other conferences
    ICSCA '19: Proceedings of the 2019 8th International Conference on Software and Computer Applications
    February 2019
    611 pages
    ISBN:9781450365734
    DOI:10.1145/3316615
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

    In-Cooperation

    • University of New Brunswick: University of New Brunswick

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 19 February 2019

    Permissions

    Request permissions for this article.

    Check for updates

    Author Tags

    1. Acceptance
    2. PLS-SEM
    3. Social networks
    4. TAM
    5. Technology Acceptance Model

    Qualifiers

    • Research-article
    • Research
    • Refereed limited

    Conference

    ICSCA '19

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • Downloads (Last 12 months)136
    • Downloads (Last 6 weeks)10
    Reflects downloads up to 17 Feb 2025

    Other Metrics

    Citations

    Cited By

    View all
    • (2025)The Impact of Social Media Influencers’ Interaction on Customer JourneyProceedings of the 11th International Conference on Advanced Intelligent Systems and Informatics (AISI 2025)10.1007/978-3-031-81308-5_35(383-394)Online publication date: 21-Feb-2025
    • (2025)Challenges of Using Social Media in Accepting Students for e-learning in Educational InstitutionsProceedings of the 11th International Conference on Advanced Intelligent Systems and Informatics (AISI 2025)10.1007/978-3-031-81308-5_31(334-344)Online publication date: 21-Feb-2025
    • (2024)Factors Influencing Hospitals' Willingness for Pharmaceutical Procurement via E-Government Platforms: A PLS-SEM ApproachProceedings of the 2024 4th International Conference on Internet and E-Business10.1145/3690001.3690016(21-26)Online publication date: 8-Jul-2024
    • (2024)Exploring the Acceptance of ChatGPT for Translation: An Extended TAM Model ApproachArtificial Intelligence in Education: The Power and Dangers of ChatGPT in the Classroom10.1007/978-3-031-52280-2_33(527-542)Online publication date: 30-Mar-2024
    • (2024)Impact of Cyber Security Strategy and Integrated Strategy on E-Logistics Performance: An Empirical Evidence from the UAE Petroleum IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_6(89-108)Online publication date: 4-Jan-2024
    • (2024)Integrating Big Data and Artificial Intelligence to Improve Business GrowthCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_4(53-66)Online publication date: 4-Jan-2024
    • (2024)The Impact of Team Creativity and Continuous Improvement on Time-to-Market: An Empirical Evidence from the UAE Electronics IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_34(583-598)Online publication date: 4-Jan-2024
    • (2024)Role of Big Data Analytics to Empower Patient Healthcare Record Management SystemCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_3(39-52)Online publication date: 4-Jan-2024
    • (2024)The Impact of Social Media Marketing on Online Buying Behavior via the Mediating Role of Customer Perception: Evidence from the Abu Dhabi Retail IndustryCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_26(431-449)Online publication date: 4-Jan-2024
    • (2024)Empowering Supply Chain Management System with Machine Learning and Blockchain TechnologyCyber Security Impact on Digitalization and Business Intelligence10.1007/978-3-031-31801-6_21(335-349)Online publication date: 4-Jan-2024
    • Show More Cited By

    View Options

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    Figures

    Tables

    Media

    Share

    Share

    Share this Publication link

    Share on social media