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Attention towards privacy notifications on web pages

Published: 25 June 2019 Publication History

Abstract

A significant number of Internet users is unaware of privacy threats and they might not pay much attention to privacy notifications. It is imperative to create effective but, at the same time, non-distracting notifications about privacy policy of different web services. The article presents an eye-tracking study (N = 16) testing the effectiveness of different common types of privacy notification in capturing and retaining users' attention. Results showed that an non-intrusive notification presented at the top of the web page may be as effective as intrusive notifications in capturing attention. Results are discussed in terms of well-known effects of visual attention distribution on web pages. Present findings also offer practical conclusions for web service developers and publishers.

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Cited By

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  • (2024)Read or skip privacy policies when installing apps on wearable devices: the roles of perceived necessity and threat cluesHumanities and Social Sciences Communications10.1057/s41599-024-02989-411:1Online publication date: 24-May-2024
  • (2020)Sight unseen: The role of online security indicators in visual attention to online privacy informationJournal of Business Research10.1016/j.jbusres.2019.11.084111(218-240)Online publication date: Apr-2020

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cover image ACM Conferences
ETRA '19: Proceedings of the 11th ACM Symposium on Eye Tracking Research & Applications
June 2019
623 pages
ISBN:9781450367097
DOI:10.1145/3314111
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Publication History

Published: 25 June 2019

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  1. eye tracking
  2. internet privacy notifications
  3. visual attention

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ETRA '19

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Cited By

View all
  • (2024)Read or skip privacy policies when installing apps on wearable devices: the roles of perceived necessity and threat cluesHumanities and Social Sciences Communications10.1057/s41599-024-02989-411:1Online publication date: 24-May-2024
  • (2020)Sight unseen: The role of online security indicators in visual attention to online privacy informationJournal of Business Research10.1016/j.jbusres.2019.11.084111(218-240)Online publication date: Apr-2020

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