Chenxing Xie
ABSTRACT
With the rapidly evolving landscape in industry, content strategy poses a pressing demand from college graduates. By examining recruitment postings for content strategist positions in December 2018 and identifying significant characteristics in qualifications, responsibilities, and specialized skills, this study found the continuing emphases of web and multimedia platforms of content as well as written communication skills. The results also shed light on technical communication educators and students.
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Index Terms
- A corpus-assisted analysis of recruitment postings in content strategy
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