ABSTRACT
We consider a setting where agents in a social network take binary actions, which exhibit local strategic complementarities. In particular, the payoff of each agent depends on the number of her neighbors who take action 1, as well as an underlying state of the world. The agents are a priori uninformed about the state, which belongs to an interval of the real line. An information designer (sender) can commit to a public signaling mechanism, which once the state is realized reveals a public signal to all the agents. Agents update their posterior about the state using the realization of the public signal, and possibly change their actions. The objective of the information designer is to maximize the expected activity level, i.e., the expected total number of agents who take action 1. How should the information information designer choose her public signaling mechanism to achieve this objective? This is the first paper to study the design of public signaling mechanisms in social networks, and its main contribution is to provide an answer this question.
Supplemental Material
- Ozan Candogan and Kimon Drakopoulos. 2017. Optimal Signaling of Content Accuracy: Engagement vs. Misinformation. (2017).Google Scholar
Index Terms
- Persuasion in Networks: Public Signals and k-Cores
Recommendations
Persuasion in Networks: Public Signals and Cores
In many social networks, individuals’ actions depend on the actions of their peers and their information. How can a designer design informative signals to induce a desired outcome in a networked system? Candogan answers this question in a setting where ...
We consider a setting where agents in a social network take binary actions that exhibit local strategic complementarities. Their payoffs are affine and increasing in an underlying real-valued state of the world. An information designer commits to a ...
Krishi-Mitra: case study of a user-centric ICT solution for semi-literate and illiterate farmers in India
IHCI'10: Proceedings of the 2010 international conference on Interaction Design & International DevelopmentMore than 70% of the Indian population resides in rural area. This non-English speaking population practices agriculture as the main livelihood. Although farmers in India possess deep knowledge about traditional agricultural practices, they often lack ...
Experiences using social networks in Spanish public administrations
WIMS '11: Proceedings of the International Conference on Web Intelligence, Mining and SemanticsPublic administrations are developing several mechanisms to increase the reception level or the impact of the information that they communicate (i.e public policy-making or public service delivery) using for this, marketing techniques. Therefore, we may ...
Comments