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Improving the user experience in museum: a joint course with Beijing museum of natural history

Published: 27 June 2019 Publication History

Abstract

The research aims to improve the user experience in Beijing Museum of Natural History with the method of service design. This project was merged into a postgraduate course named 'UX Foundation' in Beijing Normal University. It was an innovative practice both for the museum and the university to cooperate together throughout the project. The course provided numbers of solutions for the museum after the joint efforts from teachers, students and staffs from the museum. It was a practical attempt of specialty course teaching in UX master program, and also the first important experience for these students to manage real project under the method of service design. Series methods were taught to students, as it's their first course in their master, and the fruitful results inspired the museum from user-centered research.

References

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Introduction of Beijing Museum of Natural History. Retrieved January 28, 2019 from http://www.bmnh.org.cn/en/Outline/Introduction/index.shtml
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Research Directions of MAP. Retrieved January 28, 2019 from http://psych.bnu.edu.cn/tabid/280/Default.aspx
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Chan, Jennifer Kim Lian. 2013. The consumption of museum service experiences: Benefits and value of museum experiences. Marketing of Tourism Experiences. Routledge: 81--104.
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Su, Yaohua, and Weichen Teng. 2018. 'Contemplating museums' service failure: Extracting the service quality dimensions of museums from negative on-line reviews. Tourism Management 69: 214--222.
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Falk, John H., and Lynn D. Dierking. 2016. The Museum Experience Revisited. Routledge, New York.
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Ali, Faizan, Muslim Amin, and Cihan Cobanoglu. 2016. An integrated model of service experience, emotions, satisfaction, and price acceptance: an empirical analysis in the Chinese hospitality industry. Journal of Hospitality Marketing & Management 25, 4: 449--475.
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Buhalis, D., & Foerste, M. 2015. SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of destination marketing & management 4, 3: 151--161.
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Vermeeren, A., Calvi, L., and Sabiescu, A. (Eds.). 2018. Museum Experience Design: Crowds, Ecosystems and Novel Technologies. Springer: 2
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Ruiz-Alba, J. L., Nazarian, A., Rodríguez-Molina, M. A., and Andreu, L. 2019. Museum visitors' heterogeneity and experience processing. International Journal of Hospitality Management 78: 131--141.
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Polaine, A., Løvlie, L., and Reason, B. 2013. Service Design: From Insight to Inspiration. Rosenfeld Media.
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Alcaraz, C., Hume, M., and Mort, G. S. 2009. Creating sustainable practice in a museum context: Adopting service-centricity in non-profit museums. Australasian Marketing Journal (AMJ) 17, 4: 219--225.
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Penin, L. 2018. An introduction to service design: designing the invisible. Bloomsbury Publishing: 258--306.

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cover image ACM Other conferences
Chinese CHI '19: Proceedings of the Seventh International Symposium of Chinese CHI
June 2019
128 pages
ISBN:9781450372473
DOI:10.1145/3332169
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 27 June 2019

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  1. museum
  2. service design
  3. user experience

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Chinese CHI 2019

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Overall Acceptance Rate 17 of 40 submissions, 43%

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