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Factors Influencing the Chinese Consumers' Usage Intention of Korean Mobile Payment: UTAUT, ISS and TTF Integrated Model

Published: 18 June 2019 Publication History

Abstract

With the mobile payment scale increasing rapidly in Korean, the Chinese customers market becomes one of the largest undeveloped ones, providing precious research opportunities. To maintain domestic customers and attract international customers,it is the priority mission for the Korean mobile payment providers to understand the influencing factors. In this study, Spss 24.0 software was used to describe the demographic data, and Amos 23.0 software was used to test the research hypothesis.We propose and examine a new model,which integrates the D&M ISS and the Task-Technology Fit models into the UTAUT model to assess the impact factors of Korean mobile payment. Based on the above hypothesis and analysis, the contribution of this study has both theoretical and practical aspects:Firstly, the perspective of the three integrated structures will provide richer insights.So we can easily find all variables(except the unaffecting actor of effort expectancy)positively affect the Chinese Usage Intention of the Korean mobile payment. Secondly, we suggest a series of solutions,especially point that aiming at the Chinese potential users' actual requirement factors and improving the quality of Korean mobile payment's customized services for Chinese users are key points in Kakaopay's acceptance and dissemination among the Chinese.

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  • (2023)Factors influencing the college students’ behavior intention to use e-wallet in Jakarta1ST INTERNATIONAL CONFERENCE ON ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS10.1063/5.0109560(090004)Online publication date: 2023
  • (2020)E-Money Payment: Customers’ Adopting Factors and the Implication for Open InnovationJournal of Open Innovation: Technology, Market, and Complexity10.3390/joitmc60300576:3(57)Online publication date: Sep-2020

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  1. Factors Influencing the Chinese Consumers' Usage Intention of Korean Mobile Payment: UTAUT, ISS and TTF Integrated Model

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    cover image ACM Other conferences
    ICEEG '19: Proceedings of the 3rd International Conference on E-commerce, E-Business and E-Government
    June 2019
    113 pages
    ISBN:9781450362375
    DOI:10.1145/3340017
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 18 June 2019

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    Author Tags

    1. Chinese Customers
    2. ISS and TTF Integrated Models
    3. UTAUT
    4. Usage Intention of Korean Mobile Payment

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    • (2023)Factors influencing the college students’ behavior intention to use e-wallet in Jakarta1ST INTERNATIONAL CONFERENCE ON ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS10.1063/5.0109560(090004)Online publication date: 2023
    • (2020)E-Money Payment: Customers’ Adopting Factors and the Implication for Open InnovationJournal of Open Innovation: Technology, Market, and Complexity10.3390/joitmc60300576:3(57)Online publication date: Sep-2020

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