Jessica Lichy
ABSTRACT
This study contributes to the literature on Big Data and, specifically, the barriers that prevent micro-firms (fewer than 10 employees) from integrating digital solutions, in the context of the French traditional restaurant sector. Using focus group interviews followed by survey methodology, the authors examine the perception and usage of Big Data, from the perspective of micro-firm managers/owners. The results suggest that a combination of factors affect how micro-firms adopt/accept Big Data technologies including: perception of Big Data as a source for developing the business, uncertainty regarding return-on-investment, and awareness of the opportunities that Big Data can deliver. This study extends the literature on Big Data by offering a contemporary perspective of micro-firm managers/owners who face the challenge of assessing how and where they could innovate their business model with regard to Big Data.
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Index Terms
- Big Data Perception & Usage: A Micro-Firm Perspective (The Case of the French Traditional Restaurant Sector)
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