research-article

Productization levels towards whole product in SaaS business

Authors:

Teppo Yrjönkoski,

Kari SystäAuthors Info & Claims

IWSiB 2019: Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business: Start-ups, Platforms, and Ecosystems

Pages 42 - 47

https://doi.org/10.1145/3340481.3342737

Published: 26 August 2019 Publication History

Abstract

The software business is moving from product business to Soft-ware-as-a-Service (SaaS). In addition to business changes, this also changes how productization should be done. This paper explores the required levels of productization in different phases of SaaS business. The research is based on a case study in a company and in a context of enterprise software and B2B business. This study focuses on how to build an enterprise SaaS solution, with excellent viable product–market fit, and con-currently, before larger productization investments, must be sure that demand exists. As a result of the study a productization model including three productization levels is presented. In this study we refer to products as software products and services.

References

[1]

P.Artz, I,Van de Weerd, S. Brinkkemper, J. Fieggen; Productization: transforming from developing customer-specific software to product software. Department of Information and Computing Sciences, Utrecht University, PO Box 80.089, 3508TB Utrecht, The Netherlands; Volume 51 LNBIP, 2010, Pages 90-1021st International Conference on Software Business, ICSOB 2010; Jyvaskyla; Finland

[2]

J. Bosch, Speed, Data, and Ecosystems: The Future of Software Engineering, IEEE Software ( Volume: 33, Issue: 1, Jan.-Feb. 2016)

Digital Library

[3]

J. Bosch, H. Holmström Olsson, J. Björk, J. Ljungblad: The early stage software startup development model: A framework for operationalizing lean principles in software startups. In: Fitzgerald. (eds.) LESS 2013. LNBIP, vol. 167, pp. 1–15. Springer, Heidelberg (2013)

[4]

R.G. Cooper, Product leadership. Creating and launching superior new products, Perseus Books, 2000.

[5]

M. Cusumano, The Business of Software: What Every Manager, Programmer, and Entrepreneur must know to thrive and survive in good times and bad, 2004

Digital Library

[6]

C. Ebert, S. Brinkkemper: Software product management – An industry evaluation. Journal of Systems and Software 95(2014)

Digital Library

[7]

C. Giardino, S.S. Bajwa, X. Wang, P. Abrahamsson, P.: Key challenges in earlystage software startups. In: Lassenius, C., Dingsøyr, T., Paasivaara, M. (eds.) XP 2015. LNBIP, vol. 212, pp. 52–63. Springer, Heidelberg (2015)

[8]

D.J. Hoch, C.R. Roeding, G. Purkert, S.K. Lindner: Secrets of Software Success: Management Insights from 100 Software Firms Around the World, Harvard Business School Press, 1999

Digital Library

[9]

S. Hyrynsalmi, E. Klotins, M. Unterkalmsteiner, T. Gorshek, N. Tripathi, L.P. Pompermaier, R. Prikladnicki, What is a Minimum Viable (video) Game. IFIP International Federation for Information Processing 2018 Published by Springer Nature Switzerland AG 2018

[10]

ISMPA International Software Product Management Association. https://community.ispma.org/wp-content/uploads/2018/01/ISPMA-SPMFramework-V.1.3.png

[11]

J.Järvinen, T. Huomo, T. Mikkonen, P.Tyrväinen: (2014). From Agile Software Development to Mercury Business. In Casper, Lassenius, & K. Smolander (Eds.), Software Business. Towards Continuous Value Delivery : 5th International Conference, ICSOB 2014, Paphos, Cyprus, June 16-18, 2014. Proceedings (pp. 58- 71). Lecture Notes in Business Information Processing (182). Springer Verlag.

[12]

B.Kitchenham, S. Charters: (2007): Guidelines for Performing Systematic Literature Reviews in Software Engineering. Version 2.3, Technical Report, Software Engineering Group, Keele University and Department of Computer Science, University of Durham.

[13]

H-B. Kittlaus, P.N. Clough: Software Product management and pricing, Springer 2009 pages 21- 26

Digital Library

[14]

P. Mell, T. Grance, T. (2013) The NIST Definition of Cloud Computing. NIST Special Publication 800-145. National Institute of Standards and Technology. U.S. Department of Commerce.

Digital Library

[15]

A. Suominen, J. Kantola, A. Tuominen: Reviewing and Defining productization: www.researchgate.net/publication/236326445

[16]

X.Wang, H. Edison, S.S. Bajwa, C. Giardino, P. Abrahamsson: (2016) Key Challenges in Software Startups Across Life Cycle Stages. In: Sharp H., Hall T. (eds) Agile Processes, in Software Engineering, and Extreme Programming. XP 2016. Lecture Notes in Business Information Processing, vol 251. Springer, Cham

Cited By

Fresno-Aranda RFernandez PGamez-Diaz ADuran ARuiz-Cortes A(2025)Pricing4APIsComputer Standards & Interfaces10.1016/j.csi.2024.10387891:COnline publication date: 1-Jan-2025
https://dl.acm.org/doi/10.1016/j.csi.2024.103878
Shamsuzzoha ABlomqvist HTakala J(2023)Service productisation through standardisation and modularisation: an exploratory case studyInternational Journal of Sustainable Engineering10.1080/19397038.2023.218451417:1(1154-1172)Online publication date: Mar-2023
https://doi.org/10.1080/19397038.2023.2184514
Moroz BSaltan AHyrynsalmi S(2022)A Process Model of Product Strategy Development: A Case of a B2B SaaS ProductProduct-Focused Software Process Improvement10.1007/978-3-031-21388-5_13(181-200)Online publication date: 14-Nov-2022
https://doi.org/10.1007/978-3-031-21388-5_13
Show More Cited By

Index Terms

Productization levels towards whole product in SaaS business
1. Information systems
  1. Information systems applications
    1. Enterprise information systems
      1. Enterprise applications

Recommendations

A Process Model of Product Strategy Development: A Case of a B2B SaaS Product
Product-Focused Software Process Improvement
Abstract
A growing number of software companies nowadays offer their solutions using the SaaS model. The model promises multiple business-related benefits for these companies; however, existing software companies are forced to re-develop products and ...
Reconciling Marketed and Engineered Software Product Lines
SPLC '06: Proceedings of the 10th International on Software Product Line Conference

Basically all companies today go beyond the development of single products and offer set(s) of similar and related products. In marketing, one such set is often called a product line. Nevertheless, still today most products are not yet engineered as ...
The Business of Software Product Family: An Empirical Survey
ICCSIT '08: Proceedings of the 2008 International Conference on Computer Science and Information Technology

The software product family approach aims at curtailing the concept of "reinventing the wheel" in software development process. It provides means for reuse of software assets, thus reducing considerably, development time and cost of software products to ...

Comments

Information & Contributors

Information

Published In

cover image ACM Conferences

IWSiB 2019: Proceedings of the 2nd ACM SIGSOFT International Workshop on Software-Intensive Business: Start-ups, Platforms, and Ecosystems

August 2019

59 pages

ISBN:9781450368544

DOI:10.1145/3340481

Copyright © 2019 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

SIGSOFT: ACM Special Interest Group on Software Engineering

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 26 August 2019

Permissions

Request permissions for this article.

Request Permissions

Check for updates

Author Tags

Qualifiers

Research-article

Conference

ESEC/FSE '19

Sponsor:

SIGSOFT

ESEC/FSE '19: 27th ACM Joint European Software Engineering Conference and Symposium on the Foundations of Software Engineering

August 26, 2019

Tallinn, Estonia

Upcoming Conference

ICSE 2025

2025 IEEE/ACM 46th International Conference on Software Engineering

April 26 - May 3, 2025

Ottawa , ON , Canada

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

5
Total Citations
View Citations
300
Total Downloads

Downloads (Last 12 months)23
Downloads (Last 6 weeks)3

Reflects downloads up to 05 Mar 2025

Other Metrics

View Author Metrics

Citations

Cited By

Fresno-Aranda RFernandez PGamez-Diaz ADuran ARuiz-Cortes A(2025)Pricing4APIsComputer Standards & Interfaces10.1016/j.csi.2024.10387891:COnline publication date: 1-Jan-2025
https://dl.acm.org/doi/10.1016/j.csi.2024.103878
Shamsuzzoha ABlomqvist HTakala J(2023)Service productisation through standardisation and modularisation: an exploratory case studyInternational Journal of Sustainable Engineering10.1080/19397038.2023.218451417:1(1154-1172)Online publication date: Mar-2023
https://doi.org/10.1080/19397038.2023.2184514
Moroz BSaltan AHyrynsalmi S(2022)A Process Model of Product Strategy Development: A Case of a B2B SaaS ProductProduct-Focused Software Process Improvement10.1007/978-3-031-21388-5_13(181-200)Online publication date: 14-Nov-2022
https://doi.org/10.1007/978-3-031-21388-5_13
Hyrynsalmi SSuominen ASeppanen M(2021)A Bibliographical Study of Software Product Management Research2021 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC)10.1109/ICE/ITMC52061.2021.9570214(1-8)Online publication date: 21-Jun-2021
https://doi.org/10.1109/ICE/ITMC52061.2021.9570214
Smolander KGrünbacher PHyrynsalmi SJansen S(2020)ACM SIGSOFT International Workshop on Software-Intensive BusinessACM SIGSOFT Software Engineering Notes10.1145/3375572.337557745:1(18-20)Online publication date: 22-Jan-2020
https://dl.acm.org/doi/10.1145/3375572.3375577

View Options

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Full Access

Get this Publication

View options

PDF

View or Download as a PDF file.

eReader

View online with eReader.

Figures

Tables

Media

View Table of Conten