ABSTRACT
Recent developments in 3D content generation have great potential for immersive object or product representation useful for advertising and promotion. Computer generated Imagery (CGI) production is increasingly replacing the traditional photo shooting process [6, 7]. Virtual Reality (VR) can serve as virtual showroom for the manufacturing industry presenting 3D object content of CGI. We take the business case of furniture sales as example. Here, the established product presentation is realized through 2D images. Using 3D interactive environments would allow to present different operable furniture elements in a simple and clear way.
This research intends to explore and compare the influence of two product presentation formats, Computer generated Photo (2D) and VR experience (3D. A user study comparing both presentation modes showed that both presentation formats have their pros and cons, and the purpose of usage is an important factor when deciding for one or another approach. To convey the proportions, feeling of size, relation and dimension as well as the effect of an object in room, a presentation in a 3D environment is recommended. If the focus is more on detail and photorealism, 2D pictures have their advantages.
- Waehlert A. (1997) VR im Marketing vor dem Hintergrund des Dimensionenbündels Individualisierung und Erlebnisorientierung. In: Einsatzpotentiale von Virtueller Realität im Marketing. Deutscher UniversitätsverlagGoogle ScholarCross Ref
- Gieselmann C., Gremmer E. (2018) Wie digitale Innovationen den stationären Kaufprozess revolutionieren -- Mögliche Antworten auf den Online-Trend. In: Keuper F., Schomann M., Sikora L. (eds) Homo Connectus. S. 445 Springer Gabler, WiesbadenGoogle ScholarCross Ref
- Otto GmbH. (06.05.2019). Augmented Reality App for yourhome.de. Retrieved from Otto.de: https://www.otto.de/unternehmen/en/newsroom/news/2018/Augmented-Reality-App-for-yourhome.de.phpGoogle Scholar
- Herstell, J. (06.05.2008). Der Einsatz von virtual reality in der touristischen Online-Kommunikation aus informationsökonomischer Perspektive. Aachen: Techn. Hochsch., Diss., 2008. Abgerufen von Otto.de: https://www.otto.de/unternehmen/en/newsroom/news/2018/Augmented-Reality-App-for-yourhome.de.phpGoogle Scholar
- Schenk, M. and Straßburger, S. (28.09.2005) Virtual Engineering für die Automobilindustrie. In: ZWF Zeitschrift für wirtschaftlichen Fabrikbetrieb September, Band 100, Nr. 9: S. 507--509. Magdeburg: Hanser Verlag. 2005Google Scholar
- Otto GmbH. (31.05.2019). Computer Generated Imagery: OTTO investiert 2,6 Millionen Euro in digitale Bildtechnologie. Retrieved from otto.de: https://www.otto.de/unternehmen/de/newsroom/news/2018/Computer-Generated-Imagery.phpGoogle Scholar
- Winchester, H. (22.03.2018) Putting the CGI in IKEA: How V-RAY helps visualize perfect homes. Retrieved from chaosgroup.com: https://www.chaosgroup.com/blog/putting-the-cgi-in-ikea-how-v-ray-helps-visualize-perfect-homesGoogle Scholar
Index Terms
- Furniture CGI Presentation as 2D Renderings or Virtual Reality?
Recommendations
Thinning trainer based on forest-growth model, virtual reality and computer-aided virtual environment
Immersive virtual reality is applied in many human activities. This virtual reality can be used as a training tool for thinning operations in forests. The aim of this study is to describe the complex solution of Thinning Trainer, that we developed. This ...
Building and Employing Cross-Reality
This issue's Works in Progress department lists five projects with a focus on cross reality. The first two involve using Project Wonderland for collaborative projects. The next three use virtual and augmented reality to enhance user capabilities and ...
Journalism in virtual reality: opportunities and future research challenges
AcademicMindtrek '16: Proceedings of the 20th International Academic Mindtrek ConferenceThis paper presents a state-of-the-art overview of journalism and its opportunities and challenges in virtual reality (VR). First, we examine what kind of real-life journalistic experiments have been made in this field thus far, and then we analyze the ...
Comments