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The traditional customer relationship management (CRM) studies are mainly focused on CRM in a specific point of time. The static CRM and derived knowledge of customer behavior could help marketers to redirect marketing resources for profit gain at the ...
We model a dynamic purchase context in which a consumer is uncertain about the product's valuation. The consumer has two purchase opportunities for the product: forward purchase in Period 1 or spot purchase in Period 2. Two forms of regret are ...
Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can ...
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