research-article

Exploring the Antecedents of Conspicuous Consumption and Posting Behavior of Conspicuous Consumption on Instagram

Authors:

Hsiu-Hua Cheng,

Tzu-Jui FuAuthors Info & Claims

ICEME '19: Proceedings of the 2019 10th International Conference on E-business, Management and Economics

Pages 229 - 233

https://doi.org/10.1145/3345035.3345072

Published: 15 July 2019 Publication History

Abstract

The luxury market has become one of the fastest-growing industries in the world. Users can easily show off their purchases on social media platforms. According to social comparison theory, conspicuous consumption posts on social media platforms may conduct users to experience envy. Studies on envy have indicated that people may engage in conspicuous consumption and make conspicuous consumption-related posts to avoid unpleasant emotions. For sellers of conspicuous goods, understanding the antecedents of conspicuous consumption and posting behavior of conspicuous consumption may be conducive to the formulation of marketing strategies and the increase in revenue. Therefore, this study investigates the impacts of posts of conspicuous material consumption and posts of conspicuous experiential consumption on conspicuous consumption and posting behavior of conspicuous consumption via envy. The research results can extend existing theories and help businesses to gain competitive advantage.

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Cited By

Dinh TLee Y(2024)Fear of Missing Out and Consumption-Sharing Behavior on Social Media: The Moderating Role of Self-Presentation Desire and Social Network TypeSage Open10.1177/2158244024129584714:4Online publication date: 14-Nov-2024
https://doi.org/10.1177/21582440241295847
Liu N(2023)Comparative Analysis between Digital Finance and Consumption Capacity of Urban and Rural ResidentsHighlights in Business, Economics and Management10.54097/hbem.v11i.815411(346-354)Online publication date: 9-May-2023
https://doi.org/10.54097/hbem.v11i.8154
ŞEKER FERDEM AUNUR K(2022)Sosyal Medyada Seyahat İmrenişinin Seyahat Etme Niyetine EtkisiThe Effect of “Travel Envy on Social Media” on Intention to TravelAnatolia: Turizm Araştırmaları Dergisi10.17123/atad.98754333:2(41-52)Online publication date: 1-Dec-2022
https://doi.org/10.17123/atad.987543
Show More Cited By

Index Terms

Exploring the Antecedents of Conspicuous Consumption and Posting Behavior of Conspicuous Consumption on Instagram
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing systems and tools
      1. Social networking sites
2. Information systems
  1. World Wide Web
    1. Web applications
      1. Electronic commerce
        Online shopping

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cover image ACM Other conferences

ICEME '19: Proceedings of the 2019 10th International Conference on E-business, Management and Economics

July 2019

297 pages

ISBN:9781450372190

DOI:10.1145/3345035

Copyright © 2019 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Beijing University of Technology

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Association for Computing Machinery

New York, NY, United States

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Published: 15 July 2019

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ICEME 2019

ICEME 2019: 2019 10th International Conference on E-business, Management and Economics

July 15 - 17, 2019

Beijing, China

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Cited By

Dinh TLee Y(2024)Fear of Missing Out and Consumption-Sharing Behavior on Social Media: The Moderating Role of Self-Presentation Desire and Social Network TypeSage Open10.1177/2158244024129584714:4Online publication date: 14-Nov-2024
https://doi.org/10.1177/21582440241295847
Liu N(2023)Comparative Analysis between Digital Finance and Consumption Capacity of Urban and Rural ResidentsHighlights in Business, Economics and Management10.54097/hbem.v11i.815411(346-354)Online publication date: 9-May-2023
https://doi.org/10.54097/hbem.v11i.8154
ŞEKER FERDEM AUNUR K(2022)Sosyal Medyada Seyahat İmrenişinin Seyahat Etme Niyetine EtkisiThe Effect of “Travel Envy on Social Media” on Intention to TravelAnatolia: Turizm Araştırmaları Dergisi10.17123/atad.98754333:2(41-52)Online publication date: 1-Dec-2022
https://doi.org/10.17123/atad.987543
Colmekcioglu NDedeoglu BOkumus F(2022)Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspectivePsychology & Marketing10.1002/mar.2174540:1(48-72)Online publication date: 29-Oct-2022
https://doi.org/10.1002/mar.21745
BAYAT MYILDIRIM H(2021)DİNİ YÖNELİM EĞİLİMİ VE SOSYAL MEDYA KULLANIMININ GÖSTERİŞÇİ TÜKETİM ÜZERİNE ETKİSİTHE EFFECT OF RELIGIOUS INCLINATIONS AND SOCIAL MEDIA USE ON CONSPICUOUS CONSUMPTIONYönetim ve Ekonomi Araştırmaları Dergisi10.11611/yead.88693719:2(149-172)Online publication date: 30-Jun-2021
https://doi.org/10.11611/yead.886937

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