Nancy Brown
ABSTRACT
Digital transformation is a top priority in most organizations. It is a complex task that tackles the changes digital technologies can bring about in organisations. As such, it requires clarity of purpose, which can be achieved through having a firm digital business strategy. However, few studies explain how the two processes of digital business strategizing and digital transformation interrelate. The aim of this study is to identify the core concepts that link digital business strategy to digital transformation so as to improve understanding of their dynamic interaction and outcomes. Through a systematic literature review, it was shown that the fundamental concepts in the domain of study are digital technologies, digital business strategy, digital transformation strategy, digital transformation, digital leadership, business models, digital innovation, digital transparency and digital maturity. The key link between digital business strategy and digital transformation is a digital transformation strategy. A model is developed which shows the interrelationship of all these concepts.
- Karpovsky, A. and Galliers, R. D. 2015. Aligning in Practice: From Current Cases to a New Agenda. Journal of Information Technology 30, 2 (2015), 136--160.Google Scholar
Cross Ref
- Chen, D.Q., Mocker, M., Preston, D.S. and Teubner, A. 2010. Information systems strategy: reconceptualization, measurement, and implications. MIS Quarterly 34, 2 (2010), 233--238. Google ScholarDigital Library
- Gudergan., G and Mugge, P. 2017. The gap between practice and theory of digital transformation. in Proceeding Hawaii International Conference of System Sciences (2017), Hawaii, 1--15.Google Scholar
- Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N. 2013.Digital business strategy: Toward a next generation of insights. MIS Quarterly 37, 2 (2013), 471--482. Google ScholarDigital Library
- Mithas, S. and Lucas Jr, H.C. 2010. What is Your Digital Business Strategy? IT Professional 12, 6 (2010), 4--6. Google ScholarDigital Library
- Matt, C., Hess, T. and Benlian, A. 2015. Digital Transformation Strategies Business & Information Systems Engineering 57, 5 (2015), 339--343.Google Scholar
- Horlacher, A. and Hess, T. 2016. What does a chief digital officer do? Managerial tasks and roles of a new C-level position in the context of digital transformation. in Proceedings of the Annual Hawaii International Conference on System Sciences (2016), Hawaii, 5126--5135. Google ScholarDigital Library
- Mithas, S., Tafti, A. and Mitchell, W. 2013. How a Firm's Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy. MIS Quarterly 37, 2 (2013), 511--536. Google ScholarDigital Library
- Hess, T., Matt, C., Benlian, A. and Wiesböck, F. 2015. Options for Formulating a Digital Transformation Strategy. MIS Quarterly Executive 15, 2 (2015), 123--139.Google Scholar
- Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D. and Buckley, N. 2016. Aligning the organization for its digital future. MIT Sloan Management Review 57, 4 (2016).Google Scholar
- Malar, D.A., Arvidsson, V. and Holmstrom, J. 2019. Digital Transformation in Banking: Exploring Value Co-Creation in Online Banking Services in India. Journal of Global Information Technology Management 22, 1 (2019), 7--24.Google ScholarCross Ref
- Singh, A. and Hess, T. 2017. How Chief Digital Officers Promote the Digital Transformation of their Companies. MIS Quarterly Executive 16, 1 (2017), 1--17.Google Scholar
- Fink, A. 2014. Conducting Research Literature Reviews. London: SageGoogle Scholar
- Rowe, F. 2014. What literature review is not: diversity, boundaries and recommendations. European Journal of Information Systems 23, 3 (2014), 241--255.Google ScholarCross Ref
- Webster, J. and Watson, R. 2002. Guest Editorial: Analysing the Past to Prepare for the Future: Writing a Literature Review. MIS Quarterly 26, 2 (2002), 13--22. Google ScholarDigital Library
- Templier, M. and Paré, G. 2015. A Framework for Guiding and Evaluating Literature Reviews. in Communications of the Association for Information Systems 37, 6 (2015).Google Scholar
- Paré, G., Johnstone, D. and Kitsiou, S. 2016. Contextualizing the twin concepts of systematicity and transparency in information systems literature reviews. European Journal of Information Systems 25 (2016), 493--508.Google ScholarCross Ref
- Bandara, W., Furtmueller, E., Gorbacheva, E, Miskon, S. and Beekhuyzen, J. 2015. Achieving Rigor in Literature Reviews: Insights from Qualitative Data Analysis and Tool-Support. in Communications of the Association for Information Systems 39, 1 (2015).Google Scholar
- Okoli, C. and Schabram, K. 2010. A Guide to Conducting a Systematic Literature Review of Information Systems Research,Sprouts: Working Papers on Information Systems 10, 26.Google Scholar
- Schryen, G. 2015. Writing Qualitative IS Literature Reviews---Guidelines for Synthesis, Interpretation, and Guidance of Research. in Communications of the Association for Information Systems 37, 12 (2015), 286--325.Google ScholarCross Ref
- Lowry, B., Moody, D., Gaskin, J., Galletta, F., Humpherys, L., Barlow, B. and Wilson, W. 2013. Evaluating Journal Quality and the Association for Information Systems Senior Scholars' Journal Basket via Bibliometric Measures: Do Expert Journal Assessments Add Value? MIS Quarterly 37, 4 (2013), 993--1012. Google ScholarDigital Library
- Wolfswinkel, J., Furtmueller, E. and Wilderom, C. 2013. Using grounded theory as a method for rigorously reviewing literature. European Journal of Information Systems advance 22, 1 (2013), 45--55.Google Scholar
- Mikalef, P., Pappas, O., Krogstie, J. and Giannakos, M. 2018. Big data analytics capabilities: a systematic literature review and research agenda. Information Systems and e-Business Management 16, 3 (2018), 547--578. Google ScholarDigital Library
- Günther, W. A., Mehrizi, M. H. R., Huysman, M. and Feldberg, F. (2017). Debating big data: A literature review on realizing value from big data. The Journal of Strategic Information Systems 26, 3 (2017), 191--209. Google ScholarDigital Library
- Geeling, S., Brown, I. and Weimann, P. Processes of Relating: Cultural Implications in Information Systems Development. in ICIS 2017 Proceedings, AIS (2017).Google Scholar
- Braun, V., Clarke, V. and Rance, N. 2015. How to use Thematic Analysis with Interview Data. in The Counselling and Psychotherapy Research Handbook, Andreas Vossler and Naomi Moller (Eds.). London: SAGE Publications Ltd, 183--197.Google Scholar
- Yoo, Y., Henfridsson, O. and Lyytinen, K. 2010. The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research. Information Systems Research 21, 4 (2010), 724--735. Google ScholarDigital Library
- Grover, V. and Kohli, R. 2013. Revealing Your Hand: Caveats in Implementing Digital Business Strategy. MIS Quarterly 37, 2 (2013). Google ScholarDigital Library
- Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M. 2013. Embracing Digital Technology: A New Strategic Imperative. MIT Sloan Management Review (2013), 1--12.Google Scholar
- Chan, Y.E. and Reich, B.H. 2007. IT alignment: what have we learned? Journal of Information Technology 22, 4 (2007), 297--315.Google ScholarCross Ref
- Coltman, T., Tallon, P., Sharma, R. and Queiroz, M. 2015. Strategic IT alignment: Twenty-five years on. Journal of Information Technology 30, 2 (2015), 91--100.Google ScholarCross Ref
- Mithas, S., Agarwal, R. and Courtney, H. 2012. Digital Business Strategies and the Duality of IT. IT Professional 5 (2012), 2--4. Google ScholarDigital Library
- Sebastian, I.M., Ross, J.W., Beath, C., Mocker, M., Moloney, K.G. and Fonstad, N.O. 2017. How big old companies navigate digital transformation. MIS Quarterly Executive 16, 3 (2017), 197--213.Google Scholar
- Woodard, C.J., Ramasubbu, N., Tschang, F.T. and Sambamurthy, V. 2013. Design Capital and Design Moves: The Logic of Digital Business Strategy. MIS Quarterly 37, 2 (2013), 537--564. Google ScholarDigital Library
- Drnevich, P.L. and Croson, D.C. 2013. Information Technology and Business-Level Strategy: Toward an Integrated Theoretical Perspective. MIS Quarterly 37, 2 (2013), 483--509. Google ScholarDigital Library
- Ross, J.W., Sebastian, I.M. and Beath, C.M. 2017. How to Develop a Great Digital Strategy. MIT Sloan Management Review 58, 2 (Winter 2017). Reprint #58204 http://mitsmr.com/2fAqNTkGoogle Scholar
- Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D. and Buckley, N. 2017. Achieving Digital Maturity. MIT Sloan Management Review (2017).Google Scholar
- Westerman, G., Bonnet, D. and McAfee, A. 2015. Leading Digital: Turning Technology into Business Transformation. Boston, Massachusetts: Harvard Business Review Press.Google Scholar
- Berman, S. 2015. Digital Transformation: Opportunities to Create New Business Models. Strategy & Leadership 40, 2 (2015), 16--24.Google ScholarCross Ref
- Arvidsson, V. and Holmström, J. 2018. Digitalization as a strategy practice: What is there to learn from strategy as practice research? in The routledge companion to management information systems, R. D. Galliers and M.-K. Stein (Eds.). London, UK: Routledge, 218--231.Google Scholar
- Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D. and Buckley, N. 2015. Strategy, Not Technology, Drives Digital Transformation. MIT Sloan Management Review and Deloitte University Press (July 2015).Google Scholar
- Westerman, G.2018. Your Company Doesn't Need a Digital Strategy. MIT Sloan Management Review 59, 3 (2018), 14.Google Scholar
- Sia, S.K., Soh, C. and Weill, P. 2016. How DBS Bank Pursued a Digital Business Strategy. MIS Quarterly Executive 15, 2 (2016), 105--121.Google Scholar
- Bennis, W. 2013. Leadership in a Digital World: Embracing Transparency and Adaptive Capacity. MIS Quarterly 37, 2 (2013), 3--4. Google ScholarDigital Library
- Chanias, S., Myers, M.D. and Hess, T. 2018. Digital transformation strategy making in pre-digital organizations:The case of a financial services. The Journal of Strategic Information Systems 28, 1 (2018), 17--33.Google ScholarCross Ref
- Granados, N. F., Gupta, A. and Kauffman, R. J. 2010. Information Transparency in Business-to-Consumer Markets: Concepts, Framework, and Research Agenda. Journal of Information Systems Research 21, 2 (2010), 207--226. Google ScholarDigital Library
- Osterwalder, A. and Pigneur, Y. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Wiley, Hoboken, NJ.Google Scholar
- Keen, P. and Williams, R. 2015. Value Architectures for Digital Business: Beyond the Business Model. MIS Quarterly 37, 2 (2015), 643--647. Google ScholarDigital Library
- Barrett, M., Davidson, E., Prabhu, J. and Vargo, S.L. 2015.Service Innovation in the Digital Age: Key contributions and future directions. MIS Quarterly 39,1 (2015), 135--154. Google ScholarDigital Library
- Nambisan, S., Lyytinen, K., Majchrzak, A. and Song, M. 2015. Digital Innovation Management: Reinventing Innovation Management Research in a Digital World. MIS Quarterly 41, 1 (2015), 223--238. Google ScholarDigital Library
- Lusch, R. F. and Nambisan, S. 2015. Service innovation: A service-dominant perspective. MIS Quarterly 39, 1 (2015), 155--175. Google ScholarDigital Library
- Yoo, Y., Boland, R. J., Lyytinen, K. and Majchrzak, A. 2012. Organizing for Innovation in the Digitized World. Organization Science 23, 5 (2012), 1398--1408. Google ScholarDigital Library
- Zittrain, J. L. 2006. The generative Internet. Harvard Law Review 119, 7 (2006), 1974- 2040.Google ScholarDigital Library
- Granados, N. and Gupta, A. 2013. Transparency Strategy: Competing with Information in a Digital World. MIS Quarterly 37, 2 (2013), 637--641. Google ScholarDigital Library
- New, S. 2010. The Transparent Supply Chain. Harvard Business Review, (2010), 1--5.Google Scholar
- Markus, M.L. and Loebbecke, C. 2013. Commoditized Digital Processes and Business Community Platforms: New Opportunities and Challenges for Digital Business Strategies. MIS Quarterly 37, 2 (2013), 649--653. Google ScholarDigital Library
- neulandGmbH. (2014). DT-Award. DOI: http://www.dt-award.de/2014/wpcontent/uploads/2014/09/DT-Report-2014.pdf.Google Scholar
- Schumacher, A., Erol, S. and Sihn, W. 2016. A maturity model for assessing Industry 4.0 readiness and maturity of manufacturing enterprises. Procedia CIRP 52, (2016), 161--166.Google Scholar
- Kubrick, K. 2013. Introducing the dStrategy Digital Maturity Model. DOI:http://www.digitalstrategyconference.com/blog/digital-strategy/introducing-dstrategy-digital-maturity-model/.Google Scholar
- Tilson, D., Lyytinen, K. and Sørensen, C. 2010. Research Commentary-Digital Infrastructures: The Missing IS Research Agenda. Information Systems Research 21, 4 (2010), 748--759. Google ScholarDigital Library
- Porter, M.E. 2001. Strategy and the Internet. Harvard Business Review 79, 3 (2001), 62--78.Google Scholar
Index Terms
- From Digital Business Strategy to Digital Transformation - How: A Systematic Literature Review
Recommendations
Digital business strategy: toward a next generation of insights
Over the last three decades, the prevailing view of information technology strategy has been that it is a functional-level strategy that must be aligned with the firm's chosen business strategy. Even within this so-called alignment view, business ...
How a firm's competitive environment and digital strategic posture influence digital business strategy
In this paper, we examine how the competitive industry environment shapes the way that digital strategic posture (defined as a focal firm's degree of engagement in a particular class of digital business practices relative to the industry norm) ...
Digital transformation in SMEs: A taxonomy of externally supported digital innovation projects
AbstractDigital transformation is a complex yet indispensable endeavor for SMEs. Hence, SMEs initiate and implement digital innovation projects to drive their digital transformation but face difficulties in the initiation phase, which could lead them to ...
Highlights- Taxonomy of externally supported digital innovation projects.
- Five most distinct and common project types revealed through cluster analysis.
- Tool to support the initiation of digital innovation projects.
- Digital innovation ...
Comments