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Learning from Dynamic User Interaction Graphs to Forecast Diverse Social Behavior

Published: 03 November 2019 Publication History

Abstract

Most of the existing graph analytics for understanding social behavior focuses on learning from static rather than dynamic graphs using hand-crafted network features or recently emerged graph embeddings learned independently from a downstream predictive task, and solving predictive (e.g., link prediction) rather than forecasting tasks directly. To address these limitations, we propose (1) a novel task -- forecasting user interactions over dynamic social graphs, and (2) a novel deep learning, multi-task, node-aware attention model that focuses on forecasting social interactions, going beyond recently emerged approaches for learning dynamic graph embeddings. Our model relies on graph convolutions and recurrent layers to forecast future social behavior and interaction patterns in dynamic social graphs. We evaluate our model on the ability to forecast the number of retweets and mentions of a specific news source on Twitter (focusing on deceptive and credible news sources) with R^2 of 0.79 for retweets and 0.81 for mentions. An additional evaluation includes model forecasts of user-repository interactions on GitHub and comments to a specific video on YouTube with a mean absolute error close to 2% and R^2 exceeding 0.69. Our results demonstrate that learning from connectivity information over time in combination with node embeddings yields better forecasting results than when we incorporate the state-of-the-art graph embeddings e.g., Node2Vec and DeepWalk into our model. Finally, we perform in-depth analyses to examine factors that influence model performance across tasks and different graph types e.g., the influence of training and forecasting windows as well as graph topological properties.

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cover image ACM Conferences
CIKM '19: Proceedings of the 28th ACM International Conference on Information and Knowledge Management
November 2019
3373 pages
ISBN:9781450369763
DOI:10.1145/3357384
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 03 November 2019

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Author Tags

  1. attention
  2. dynamic graphs
  3. node-aware attention
  4. social activity forecasting

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CIKM '19 Paper Acceptance Rate 202 of 1,031 submissions, 20%;
Overall Acceptance Rate 1,861 of 8,427 submissions, 22%

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  • (2023)VAM: An End-to-End Simulator for Time Series Regression and Temporal Link Prediction in Social Media NetworksIEEE Transactions on Computational Social Systems10.1109/TCSS.2022.318058610:4(1479-1490)Online publication date: Aug-2023
  • (2023)Using SMOTE-based Data Augmentation for Social Media Time Series Prediction2023 IEEE International Conference on Systems, Man, and Cybernetics (SMC)10.1109/SMC53992.2023.10394544(893-898)Online publication date: 1-Oct-2023
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  • (2022)Learning Global Proliferation Expertise Evolution Using AI-Driven Analytics and Public InformationIEEE Transactions on Nuclear Science10.1109/TNS.2022.316221669:6(1375-1384)Online publication date: Jun-2022
  • (2022)Simulating New and Old Twitter User Activity with XGBoost and Probabilistic Hybrid Models2022 21st IEEE International Conference on Machine Learning and Applications (ICMLA)10.1109/ICMLA55696.2022.00026(132-139)Online publication date: Dec-2022
  • (2022)Social media activity forecasting with exogenous and endogenous signalsSocial Network Analysis and Mining10.1007/s13278-022-00927-312:1Online publication date: 8-Aug-2022
  • (2021)A Survey on Embedding Dynamic GraphsACM Computing Surveys10.1145/348359555:1(1-37)Online publication date: 23-Nov-2021

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