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Virtual Avatars as a tool for audience engagement

Published: 14 November 2019 Publication History

Abstract

Modern motion capture tools can be used to animate sophisticated digital characters in real time. Through these virtual avatars human performers can communicate with live audience, creating a promising new area of application for public engagement. This study describes a social experiment where a real-time multimedia setup was used to facilitate an interaction between a digital character and visitors at a public venue. The technical implementation featured some innovative elements, such as using iPhone TrueDepth Camera as part of the performance capture pipeline. The study examined public reactions during the experiment in order to explore the empathic potential of virtual avatars and assess their ability to engage live audience.

References

[1]
Delbridge, Matt. Motion capture in performance: an introduction. Springer, 2015
[2]
Huang, Wen-Shin, Tsuifang Hsieh, and Han-Shen Chen. "The advertisement effectiveness of animated spokes-characters." African journal of business management 5, no. 23 (2011): 9971-9978.
[3]
Pan, Ye, William Steptoe, and Anthony Steed. "Comparing flat and spherical displays in a trust scenario in avatar-mediated interaction." In Proceedings of the 32nd annual ACM conference on Human factors in computing systems, pp. 1397-1406. ACM, 2014.
[4]
Petit, Marc. “Realtime technology blurs the lines between production & post.” Post, July 2017, p. 36
[5]
Schindegger, Jacob, “The Future Group, Xsens and IKINEMA partner to bring plug- and-play real-time character animation to the broadcast industry”, The Future Group press release, Accessed 23 May 2019
[6]
Wasko, Janet. Understanding Disney: The Manufacture of Fantasy. Cambridge, UK;Oxford;Malden, MA;: Polity. 2001

Cited By

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  • (2022)Wildlife Watcher Kylie: co-designing a virtual ambassador for the Koala Watch programmeStudies in Australasian Cinema10.1080/17503175.2022.214841316:2-3(93-108)Online publication date: 21-Nov-2022

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Published In

cover image ACM Conferences
VRCAI '19: Proceedings of the 17th ACM SIGGRAPH International Conference on Virtual-Reality Continuum and its Applications in Industry
November 2019
354 pages
ISBN:9781450370028
DOI:10.1145/3359997
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 14 November 2019

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Author Tags

  1. Real-time motion capture
  2. audience engagement
  3. virtual avatar

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  • Refereed limited

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VRCAI '19
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Overall Acceptance Rate 51 of 107 submissions, 48%

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Cited By

View all
  • (2022)Wildlife Watcher Kylie: co-designing a virtual ambassador for the Koala Watch programmeStudies in Australasian Cinema10.1080/17503175.2022.214841316:2-3(93-108)Online publication date: 21-Nov-2022

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