Aleksander Murko
Simon L. R. Vrhovec
ABSTRACT
Bitcoin is the most successful cryptocurrency with more than half of the market capitalization of all more than 2,000 currently existing cryptocurrencies. In recent years, there have been several high-profile hacks and scams that resulted in billions of stolen funds. In this paper, we focus on the impact of Bitcoin cybersecurity and privacy characteristics on its adoption. A survey (N = 152) has been conducted among users and non-users of Bitcoin in Slovenia to test the proposed research model. The results suggest that in addition to known factors (i.e., usefulness, ease of use and subjective norm) trust into Bitcoin security also influences Bitcoin adoption. The results however show no support for the influence of perceived threat of Bitcoin scams or Bitcoin anonymity on Bitcoin adoption.
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Index Terms
- Bitcoin adoption: Scams and anonymity may not matter but trust into Bitcoin security does
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