research-article

Why do Instagram Users Tag Friends in Comments?

Authors:

Jiwon Kang,

Jeewoo Yoon,

Jinyoung HanAuthors Info & Claims

WWW '20: Companion Proceedings of the Web Conference 2020

Pages 54 - 56

https://doi.org/10.1145/3366424.3382694

Published: 20 April 2020 Publication History

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Abstract

Tagging a friend in a comment is one of the well-known mechanisms that leads user interaction in social media. This paper investigates the current practice of user tagging in Instagram by collecting a large-scale data that includes 9 K posts and their 4 M comments shared by 3 M users. Our analysis reveals that 54.8% of the comments contain user tagging, meaning that user tagging is widely-used in Instagram. To shed light on why Instagram users tag friends in comments, we develop a learning-based model that classifies the motivation of user tagging into one of the following motivations: (i) information-oriented, (ii) relationship-oriented, and (iii) discussion-oriented. We then apply our model to the comments with user tagging in our data, and reveal that user tagging is often used for interpersonal communication with friends.

References

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Ting Liu and Hailong Qin. 2016. Detecting and Tagging Users’ Social Circles in Social Media. Multimedia Systems 22, 4 (2016), 423–431.

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Levett JElkaim LWeber MYuh SLasry OAlotaibi NGeorgiopoulos MBerven SWeil A(2023)A twitter analysis of patient and family experience in pediatric spine surgeryChild's Nervous System10.1007/s00381-023-06019-739:12(3483-3490)Online publication date: 24-Jun-2023
https://doi.org/10.1007/s00381-023-06019-7
Kang JYoon JPark EHan J(2022)“Why tag me?”Expert Systems with Applications: An International Journal10.1016/j.eswa.2022.117171202:COnline publication date: 15-Sep-2022
https://dl.acm.org/doi/10.1016/j.eswa.2022.117171
Bailo FMeese JHurcombe E(2021)The Institutional Impacts of Algorithmic Distribution: Facebook and the Australian News MediaSocial Media + Society10.1177/205630512110249637:2Online publication date: 23-Jun-2021
https://doi.org/10.1177/20563051211024963

Index Terms

Why do Instagram Users Tag Friends in Comments?

Index terms have been assigned to the content through auto-classification.

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Published In

WWW '20: Companion Proceedings of the Web Conference 2020

April 2020

854 pages

ISBN:9781450370240

DOI:10.1145/3366424

Editors:
Amal El Fallah Seghrouchni
Sorbonne University, France
,
Gita Sukthankar
University of Central Florida, United States
,
Tie-Yan Liu
Microsoft Research Asia, China
,
Maarten van Steen
University of Twente, Netherlands

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

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Published: 20 April 2020

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WWW '20: The Web Conference 2020

April 20 - 24, 2020

Taipei, Taiwan

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Levett JElkaim LWeber MYuh SLasry OAlotaibi NGeorgiopoulos MBerven SWeil A(2023)A twitter analysis of patient and family experience in pediatric spine surgeryChild's Nervous System10.1007/s00381-023-06019-739:12(3483-3490)Online publication date: 24-Jun-2023
https://doi.org/10.1007/s00381-023-06019-7
Kang JYoon JPark EHan J(2022)“Why tag me?”Expert Systems with Applications: An International Journal10.1016/j.eswa.2022.117171202:COnline publication date: 15-Sep-2022
https://dl.acm.org/doi/10.1016/j.eswa.2022.117171
Bailo FMeese JHurcombe E(2021)The Institutional Impacts of Algorithmic Distribution: Facebook and the Australian News MediaSocial Media + Society10.1177/205630512110249637:2Online publication date: 23-Jun-2021
https://doi.org/10.1177/20563051211024963
Ferreira CMurai FSilva AAlmeida JTrevisan MVassio LMellia MDrago I(2021)On the dynamics of political discussions on Instagram: A network perspectiveOnline Social Networks and Media10.1016/j.osnem.2021.10015525(100155)Online publication date: Sep-2021
https://doi.org/10.1016/j.osnem.2021.100155

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Understanding why users tag

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