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Treating Cold Start in Product Search by Priors

Published: 20 April 2020 Publication History

Abstract

New products in e-commerce platforms suffer from cold start, both in recommendation and search. In this study, we present experiments to deal with cold start in search by predicting priors for behavioral features in learning to rank set up. The offline results show that our technique generates priors for behavioral features which closely track posterior values. The online A/B test on 140MM queries shows that treatment with priors improves new products impressions and increased customers engagement pointing to their relevance and quality.

References

[1]
Ricardo Campos, Gaël Dias, Alípio M. Jorge, and Adam Jatowt. 2014. Survey of Temporal Information Retrieval and Related Applications. ACM Comput. Surv. 47, 2, Article 15 (Aug. 2014), 41 pages. https://doi.org/10.1145/2619088
[2]
Anlei Dong, Yi Chang, Zhaohui Zheng, Gilad Mishne, Jing Bai, Ruiqiang Zhang, Karolina Buchner, Ciya Liao, and Fernando Diaz. [n.d.]. Towards Recency Ranking in Web Search. In WSDM 2010.
[3]
Shan Jiang, Yuening Hu, Changsung Kang, Tim Daly, Jr., Dawei Yin, Yi Chang, and Chengxiang Zhai. [n.d.]. Learning Query and Document Relevance from a Web-scale Click Graph. In SIGIR 2016.
[4]
Milad Shokouhi and Kira Radinsky. [n.d.]. Time-sensitive Query Auto-completion. In SIGIR 2012.
[5]
Wei Wu, Hang Li, and Jun Xu. [n.d.]. Learning Query and Document Similarities from Click-through Bipartite Graph with Metadata. In WSDM 2013.

Cited By

View all
  • (2024)Mitigating Exploitation Bias in Learning to Rank with an Uncertainty-aware Empirical Bayes ApproachProceedings of the ACM Web Conference 202410.1145/3589334.3645487(1486-1496)Online publication date: 13-May-2024
  • (2023)E-commerce Search via Content Collaborative Graph Neural NetworkProceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining10.1145/3580305.3599320(2885-2897)Online publication date: 6-Aug-2023
  • (2023)Measuring Service-Level Learning Effects in Search Via Query-Randomized ExperimentsProceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3539618.3592020(2169-2173)Online publication date: 19-Jul-2023
  • Show More Cited By

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    cover image ACM Conferences
    WWW '20: Companion Proceedings of the Web Conference 2020
    April 2020
    854 pages
    ISBN:9781450370240
    DOI:10.1145/3366424
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    New York, NY, United States

    Publication History

    Published: 20 April 2020

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    Author Tags

    1. cold start
    2. learning to rank
    3. product search

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    WWW '20
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    WWW '20: The Web Conference 2020
    April 20 - 24, 2020
    Taipei, Taiwan

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    Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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    Cited By

    View all
    • (2024)Mitigating Exploitation Bias in Learning to Rank with an Uncertainty-aware Empirical Bayes ApproachProceedings of the ACM Web Conference 202410.1145/3589334.3645487(1486-1496)Online publication date: 13-May-2024
    • (2023)E-commerce Search via Content Collaborative Graph Neural NetworkProceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining10.1145/3580305.3599320(2885-2897)Online publication date: 6-Aug-2023
    • (2023)Measuring Service-Level Learning Effects in Search Via Query-Randomized ExperimentsProceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3539618.3592020(2169-2173)Online publication date: 19-Jul-2023
    • (2022)Addressing Cold Start in Product Search via Empirical BayesProceedings of the 31st ACM International Conference on Information & Knowledge Management10.1145/3511808.3557066(3141-3151)Online publication date: 17-Oct-2022
    • (2022)Can Clicks Be Both Labels and Features?Proceedings of the 45th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3477495.3531948(6-17)Online publication date: 6-Jul-2022

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