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Identifying Expert Intent Queries

Published: 20 April 2020 Publication History

Abstract

Search engines assess the quality of their results using nDCG@k for the queries in regular judgement sets. Since these sets are human annotated, the judgement sets are limited in size. Hence, these sets may not have proper representation from “Expert Topics”, e.g., <Machine Learning>, if an Expert Topic represents a tail segment. Therefore, query sets specific to expert topics are prepared to assess the search quality on such topics, which are judged by the domain experts. Such expert judgements are typically 5X-10X more expensive compared to regular judgements. Hence, “Expert Query Sets” must be prepared such that these queries are likely to be judged differently by an expert and a regular judge.
In this paper, we define a novel problem, to identify a sub set of users queries, from a topic specific query set, such that the judgement difference between expert judges and regular judges, called yield rate, is high. Our results, across different expert topics, show that the expert query sets identified through our methodology have ∼15% more yield rate.

References

[1]
A. Aula, R. M. Khan, Z. Guan. 2010. How does Search Behavior Change as Search Becomes More Difficult? In CHI 2010.
[2]
Y. He, K. Chakrabarti, T. Cheng, T. Tylenda. 2016. Automatic Discovery of Attribute Synonyms Using Query Logs and Table Corpora. In WWW, 2016
[3]
Jingjing Liu, 2010. Search Behaviors in Different Task Types. In JCDL 2010.
[4]
K. A. Kinney, S. B. Huffman, J. Zhai. 2008. How Evaluator Domain Expertise Affects Search Result Relevance Judgments. In CIKM 2008.
[5]
A. Border. 2002. A taxonomy of web search. In SIGIR forum, Fall 2002, Vol. 36, No.2.

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  1. Identifying Expert Intent Queries
        Index terms have been assigned to the content through auto-classification.

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        cover image ACM Conferences
        WWW '20: Companion Proceedings of the Web Conference 2020
        April 2020
        854 pages
        ISBN:9781450370240
        DOI:10.1145/3366424
        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        Published: 20 April 2020

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        Author Tags

        1. Expert Queries
        2. Search
        3. Web Queries

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        WWW '20
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        WWW '20: The Web Conference 2020
        April 20 - 24, 2020
        Taipei, Taiwan

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        Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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