Huang Yu-Che
ABSTRACT
In a highly commercialized and economically prosperous society, with market consumption competition and consumer needs for material desires, basic needs are no longer sufficient for consumers. Cosmetics are constantly being updated, and consumers are highly selective. In addition to the contents of the cosmetics themselves, their packaging is also a major factor for consumers to consider. The quality of packaging design may even affect the desire of consumers to buy. Demand for color cosmetics packaging can increase product satisfaction and increase sales. I hope to conduct research on consumer behavior and symbolic consumption through quality functions. Cosmetic packaging design helps designers understand the consumer's demand for color cosmetics packaging, and then design a more complete packaging design.
- Shin Mou Yan, 2013, Improving Hand Tool Box Design by TRIZ and QFD, Da-Yeh UniversityGoogle Scholar
- Jing-Shin Wu,(2006), xploring the effect of cosmetics packaging on consumer purchasing from the consumer symbolism perspective., Ming Chuan UniversityGoogle Scholar
- Tai wenhsiao,(2006),Using Quality Function Deployment on the Package Design of Pocket Electronic Products,Tunghai UniversityGoogle Scholar
- Hsu, Ting-Wei, (2017),A Study of the Relationship Between the Innovation of Cosmetics Packaging Design and Brand Equity -- An Example of Korean Cosmetics Brand, National Taiwan Normal UniversityGoogle Scholar
- Lin, Min-Yeh,(2016),Creation and Application of a Vector Illustration Format to Cosmetics Packaging Design, National Taiwan Normal UniversityGoogle Scholar
- Shang-Wun Huang, (2016),The Study of Using Different Design Styles and Elements on Cake Plate Design, Chaoyang University of TechnologyGoogle Scholar
- Shin-Fong Lin, (2006), Female Consumers' Buying Behavior of Cosmetic Products-A Case of Tainan Female Consumer, National Cheng Kung UniversityGoogle Scholar
- Chin-Husan Chen, (2003), A Study of Visual Images for applying Local Design Style on Contemporary Taiwanese Commercial Packaging Design (1990~), National Pingtung UniversityGoogle Scholar
Index Terms
- Research for QFD Applied to Education of Cosmetics Package Design
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