Jirawat Sudsawart
ABSTRACT
This research was aimed to; 1. Study the factors of marketing mix by choosing the higher education of grade 12 students and 2. Study the need of entrepreneurs towards the curriculum. The population of this research was the grade 12 students or their parents who participated in the project of supporting the education for local students and entrepreneurs by using the two stages sampling method; stage 1 -- choosing the province and stage 2 -- choosing the school or enterprise, and the sample group was 289 people. The data was gathered by using the questionnaire with rating scales and the statistics for data analysis were percentage, mean (X) and standard deviation (S.D.). The findings revealed that; 1. The factors of marketing mix affected choosing the higher education of grade 12 students was in the high level (X = 4.11) in total, Product was in the high level (X = 4.14), Promotion was in the high level (X = 4.12), Price was in the high level (X = 4.10) and Place was in the high level (X = 4.07), and 2. The need of entrepreneurs of health service business towards the curriculum would consider from the transcript for 88%, the program for 76%, providing the graduate responded to the labor market for 83%, competency for 78% and experience for 84%.
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Index Terms
- A Study of Marketing Needs Affecting the Development for Bachelor of Science in Health Service Business Management, College of Allied Health Sciences, Suan Sunandha Rajabhat University
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