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Cognitive-Based Hybrid Collaborative Filtering with Rating Scaling on Entropy to Defend Shilling Influence

Published: 28 January 2020 Publication History

Abstract

In the current era of big data, huge volumes a wide variety of valuable data are generated and collected at a high velocity. Hence, data science solutions are in demand to data mine these big data for valuable information and useful knowledge embedded in these big data in order to transform this information and knowledge into recommendations and actions. In particular, recommendation systems (RecSys or RS)---which are tools that can provide suggestions to users based on various metrics---have been playing an important role in society since the booming of the Internet. Making more accurate predictions can both potentially increase company revenue and enhance user experience. So, it has been a hot topic. More specifically, collaborative filtering (CF) has been a popular technique applied in RS. The key ideas behind most of the CF algorithms are to filter items based on other users' opinions. Since the recommendation process is based on user interactions, one of the challenges is how to prevent shilling attacks (or shilling attack ratings). In this paper, we propose methods to integrate users' rating entropy into collaborative filtering so as to defend shilling attacks and reduce noisy ratings, and thus achieve higher prediction accuracy. Evaluation results show the effectiveness of our cognitive-based hybrid collaborative filtering methods in rating scaling on entropy for defending shilling influence.

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Cited By

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  • (2020)Explainable Machine Learning and Mining of Influential Patterns from Sparse Web2020 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT)10.1109/WIIAT50758.2020.00128(829-836)Online publication date: Dec-2020
  • (2020)Understanding Shilling Attacks and Their Detection Traits: A Comprehensive SurveyIEEE Access10.1109/ACCESS.2020.30229628(171703-171715)Online publication date: 2020
  • (2020)Big Data Computing and Mining in a Smart WorldBig Data Analyses, Services, and Smart Data10.1007/978-981-15-8731-3_2(15-27)Online publication date: 11-Sep-2020

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cover image ACM Other conferences
ICNCC '19: Proceedings of the 2019 8th International Conference on Networks, Communication and Computing
December 2019
263 pages
ISBN:9781450377027
DOI:10.1145/3375998
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Publication History

Published: 28 January 2020

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Author Tags

  1. collaborative filtering
  2. data analytics
  3. data mining
  4. data science
  5. databases
  6. information noise reduction
  7. information retrieval
  8. recommendation systems
  9. shilling

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  • Refereed limited

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View all
  • (2020)Explainable Machine Learning and Mining of Influential Patterns from Sparse Web2020 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT)10.1109/WIIAT50758.2020.00128(829-836)Online publication date: Dec-2020
  • (2020)Understanding Shilling Attacks and Their Detection Traits: A Comprehensive SurveyIEEE Access10.1109/ACCESS.2020.30229628(171703-171715)Online publication date: 2020
  • (2020)Big Data Computing and Mining in a Smart WorldBig Data Analyses, Services, and Smart Data10.1007/978-981-15-8731-3_2(15-27)Online publication date: 11-Sep-2020

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