research-article

Enabling successful crowdfunding for entrepreneurs in marginalized communities

Authors:

Heike Winschiers-Theophilus,

Pietari Keskinen,

Roosa Laurikainen,

Marko NieminenAuthors Info & Claims

AcademicMindtrek '20: Proceedings of the 23rd International Conference on Academic Mindtrek

Pages 45 - 54

https://doi.org/10.1145/3377290.3377303

Published: 06 February 2020 Publication History

Abstract

Crowdfunding is increasingly hailed as enabler of entrepreneurial activities in emerging economies, but micro-entrepreneurs in such countries often lack the required knowledge and skills to adopt crowdfunding activities. This paper provides insights on the readiness of micro-entrepreneurs in Namibia to adopt crowdfunding and suggest ways improve it. For the study, we organized a workshop week about crowdfunding campaign creation for 10 micro-entrepreneurs living in two marginalized communities in Namibia to study their readiness to engage in crowdfunding. Our findings indicate low readiness level due to inadequate learning opportunities, infrastructural challenges, and cultural factors. As a solution, we prototyped an e-learning service for the micro-entrepreneurs which contains information and step-by-step guidance about crowd-funding campaigns an which could be used together with the workshop week to share crowdfunding knowledge to the communities.

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Cited By

Keskinen PFröhlich KSingh PPinomaa AMenon SKumari BMasakapalli SNieminen MDittrich Y(2024)User Participation through WhatsApp – Mobile Instant Messaging as a Medium for Distributed Co-designProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661625(2143-2155)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3661625
Tafirenyika B(2023)Influence of Socio-Economic Status on Indigenous Entrepreneurship Success in Windhoek, NamibiaContext, Policy, and Practices in Indigenous and Cultural Entrepreneurship10.4018/978-1-6684-7578-2.ch007(125-139)Online publication date: 28-Apr-2023
https://doi.org/10.4018/978-1-6684-7578-2.ch007
Lee CViller SVyas D(2023)Refugee Entrepreneurial TrajectoriesProceedings of the ACM on Human-Computer Interaction10.1145/36102047:CSCW2(1-26)Online publication date: 4-Oct-2023
https://dl.acm.org/doi/10.1145/3610204
Show More Cited By

Index Terms

Enabling successful crowdfunding for entrepreneurs in marginalized communities
1. Human-centered computing
  1. Collaborative and social computing
    1. Empirical studies in collaborative and social computing
  2. Human computer interaction (HCI)
    1. Empirical studies in HCI

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AcademicMindtrek '20: Proceedings of the 23rd International Conference on Academic Mindtrek

January 2020

182 pages

ISBN:9781450377744

DOI:10.1145/3377290

Conference Chair:
Markku Turunen
Tampere University

Copyright © 2020 ACM.

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Published: 06 February 2020

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AcademicMindtrek '20

AcademicMindtrek '20: Academic Mindtrek 2020

January 29 - 30, 2020

Tampere, Finland

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AcademicMindtrek '20 Paper Acceptance Rate 24 of 45 submissions, 53%;

Overall Acceptance Rate 110 of 207 submissions, 53%

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Cited By

Keskinen PFröhlich KSingh PPinomaa AMenon SKumari BMasakapalli SNieminen MDittrich Y(2024)User Participation through WhatsApp – Mobile Instant Messaging as a Medium for Distributed Co-designProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661625(2143-2155)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3661625
Tafirenyika B(2023)Influence of Socio-Economic Status on Indigenous Entrepreneurship Success in Windhoek, NamibiaContext, Policy, and Practices in Indigenous and Cultural Entrepreneurship10.4018/978-1-6684-7578-2.ch007(125-139)Online publication date: 28-Apr-2023
https://doi.org/10.4018/978-1-6684-7578-2.ch007
Lee CViller SVyas D(2023)Refugee Entrepreneurial TrajectoriesProceedings of the ACM on Human-Computer Interaction10.1145/36102047:CSCW2(1-26)Online publication date: 4-Oct-2023
https://dl.acm.org/doi/10.1145/3610204
Horvát EDambanemuya HUparna JUzzi B(2023)Hidden Indicators of Collective Intelligence in CrowdfundingProceedings of the ACM Web Conference 202310.1145/3543507.3583414(3806-3815)Online publication date: 30-Apr-2023
https://dl.acm.org/doi/10.1145/3543507.3583414
Keskinen PWinschiers‐Theophilus HChivuno‐Kuria SMüller ANieminen M(2022)Digital microwork as a livelihood strategy in a Namibian informal settlementThe Electronic Journal of Information Systems in Developing Countries10.1002/isd2.1219788:1Online publication date: 10-Jan-2022
https://dl.acm.org/doi/10.1002/isd2.12197
Dambanemuya HHorvát E(2021)A Multi-platform Study of Crowd Signals Associated with Successful Online FundraisingProceedings of the ACM on Human-Computer Interaction10.1145/34491895:CSCW1(1-19)Online publication date: 22-Apr-2021
https://dl.acm.org/doi/10.1145/3449189
Keskinen PSamuel MAfrikaneer HWinschiers-Theophilus HLamas DNeves Cabral Domingos LOgunyemi AOrji RBidwell NMboya A(2021)A community-initiated website development project: promoting a San community campsite initiativeProceedings of the 3rd African Human-Computer Interaction Conference: Inclusiveness and Empowerment10.1145/3448696.3448698(1-11)Online publication date: 8-Mar-2021
https://dl.acm.org/doi/10.1145/3448696.3448698
Keskinen PArvila NWinschiers-Theophilus HLungameni AKambunga ALaurikainen RNieminen M(2021)Local tech mediators - a human access point to global crowdfunding platformsCoDesign10.1080/15710882.2021.191277618:4(483-502)Online publication date: 15-Apr-2021
https://doi.org/10.1080/15710882.2021.1912776

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