Chuan-Yu Wang
ABSTRACT
This research aims to examine the moderating effect of artificial intelligence phobia (AI-phobia) on the relationship between perceived trust and product promotion effectiveness in a recommendation system. The perceived trust consists of three subtypes of trusts: competence trust, benevolence trust and integrity trust. The experimental result shows that the moderating effect is nonsignificant.
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Index Terms
- The Moderating Effect of Artificial Intelligence Phobia on the Relationship between Trust and Product Promotion Effectiveness: An Exploratory Study
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