research-article

The Moderating Effect of Artificial Intelligence Phobia on the Relationship between Trust and Product Promotion Effectiveness: An Exploratory Study

Authors:

Pu-Tai YangAuthors Info & Claims

IC4E '20: Proceedings of the 2020 11th International Conference on E-Education, E-Business, E-Management, and E-Learning

Pages 356 - 359

https://doi.org/10.1145/3377571.3377594

Published: 03 May 2020 Publication History

IC4E '20: Proceedings of the 2020 11th International Conference on E-Education, E-Business, E-Management, and E-Learning

The Moderating Effect of Artificial Intelligence Phobia on the Relationship between Trust and Product Promotion Effectiveness: An Exploratory Study

Pages 356 - 359

Abstract
References

Abstract

This research aims to examine the moderating effect of artificial intelligence phobia (AI-phobia) on the relationship between perceived trust and product promotion effectiveness in a recommendation system. The perceived trust consists of three subtypes of trusts: competence trust, benevolence trust and integrity trust. The experimental result shows that the moderating effect is nonsignificant.

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Cited By

Yang HSundar S(2025)AI Anxiety: Explication and Exploration of Effect on State Anxiety When Interacting with AI DoctorsComputers in Human Behavior: Artificial Humans10.1016/j.chbah.2025.100128(100128)Online publication date: Feb-2025
https://doi.org/10.1016/j.chbah.2025.100128
Virvou M(2023)Artificial Intelligence and User Experience in reciprocity: Contributions and state of the artIntelligent Decision Technologies10.3233/IDT-23009217:1(73-125)Online publication date: 20-Apr-2023
https://doi.org/10.3233/IDT-230092
Tjandra BLuhukay DSyahchari D(2023)The Effect of Using Hashtags on Consumer Engagement with The Promotion of Property Products2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS)10.1109/ICIMCIS60089.2023.10349084(61-66)Online publication date: 7-Nov-2023
https://doi.org/10.1109/ICIMCIS60089.2023.10349084

Index Terms

The Moderating Effect of Artificial Intelligence Phobia on the Relationship between Trust and Product Promotion Effectiveness: An Exploratory Study
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. Empirical studies in HCI

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IC4E '20: Proceedings of the 2020 11th International Conference on E-Education, E-Business, E-Management, and E-Learning

January 2020

441 pages

ISBN:9781450372947

DOI:10.1145/3377571

Copyright © 2020 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Ritsumeikan University: Ritsumeikan University

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New York, NY, United States

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Published: 03 May 2020

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IC4E 2020

IC4E 2020: 2020 the 11th International Conference on E-Education, E-Business, E-Management, and E-Learning

January 10 - 12, 2020

Osaka, Japan

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Cited By

Yang HSundar S(2025)AI Anxiety: Explication and Exploration of Effect on State Anxiety When Interacting with AI DoctorsComputers in Human Behavior: Artificial Humans10.1016/j.chbah.2025.100128(100128)Online publication date: Feb-2025
https://doi.org/10.1016/j.chbah.2025.100128
Virvou M(2023)Artificial Intelligence and User Experience in reciprocity: Contributions and state of the artIntelligent Decision Technologies10.3233/IDT-23009217:1(73-125)Online publication date: 20-Apr-2023
https://doi.org/10.3233/IDT-230092
Tjandra BLuhukay DSyahchari D(2023)The Effect of Using Hashtags on Consumer Engagement with The Promotion of Property Products2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS)10.1109/ICIMCIS60089.2023.10349084(61-66)Online publication date: 7-Nov-2023
https://doi.org/10.1109/ICIMCIS60089.2023.10349084

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