Cited By
View all- Wang ZYang T(2022)Multi-Category Innovation and Encroachment Strategy Evolution of Composite E-Commerce Platform Based on Multi-Agent SimulationSystems10.3390/systems1006021510:6(215)Online publication date: 11-Nov-2022
Amazon's Market Demand and Differential Product Selection Research
Authors: 
Haowei Ti, Liang Huang, Leigang PeiAuthors Info & Claims
Haowei Ti, Liang Huang, Leigang PeiAuthors Info & ClaimsPages 360 - 363
Abstract
Summary: Amazon's operation is successful, 60% is determined by the product selection, 20% from the operation skills, and 20% from the PPC advertising. The number of products on the Amazon platform is increasing and the competition is becoming increasingly fierce. It is quite difficult to select a product suitable for the company at the target site of the operation and to have sufficient profit. We can initially determine the saturation of the market through a survey of market share and the number of competitions.Analysis of market saturation is related to many aspects of market development. High-saturation market development costs are high and profits are low; Product differentiation and specialization are the main objectives of the selection.At the core level of the product, product differentiation is implemented through technological innovation and serialization of product functions.
References
[1]
Fassnacht, M., & Unterhuber, S. (2016). Consumer response to online/offline price differentiation. Journal of Retailing and Consumer Services, 28, 137--148.
[2]
Jehiel, P. (1992). Product differentiation and price collusion. International Journal of Industrial Organization, 10(4), 633--641.
[3]
Rosen, S. (1974). Hedonic prices and implicit markets: product differentiation in pure competition. Journal of political economy, 82(1), 34--55.
[4]
Spence, M. (1976). Product selection, fixed costs, and monopolistic competition. The Review of economic studies, 43(2), 217--235.
[5]
Stock, J., Speh, T., & Shear, H. (2006). Managing product returns for competitive advantage. MIT Sloan management review, 48(1), 57.
[6]
Vandenbosch, M. B., & Weinberg, C. B. (1995). Product and price competition in a two-dimensional vertical differentiation model. Marketing Science, 14(2), 224--249.
[7]
Vogel, J., & Paul, M. (2015). One firm, one product, two prices: Channel-based price differentiation and customer retention. Journal of Retailing and Consumer Services, 27, 126--139.
Index Terms
- Amazon's Market Demand and Differential Product Selection Research
Recommendations
Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing
Product variety is an important strategic tool that firms can use to attract customers and respond to competition. This study focuses on the retail industry and investigates how stores manage their product variety, contingent on the presence of ...
A provable algorithmic approach to product selection problems for market entry and sustainability
SSDBM '14: Proceedings of the 26th International Conference on Scientific and Statistical Database ManagementGiven the globalized economy, how to process the heterogeneous web data so to extract customers' purchase behavior is crucial to manufacturers who want to enter or sustain in a competitive market. To maximize the sales, manufacturers not only need to ...
Research Note---The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products
Online word-of-mouth (WOM) such as consumer opinions, user experiences, and product reviews has become a major information source in consumer purchase decisions. Prior research on online WOM effect has focused mostly on low-involvement products such as ...
Comments
Information & Contributors
Information
Published In
January 2020
441 pages
ISBN:9781450372947
DOI:10.1145/3377571
Copyright © 2020 ACM.
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].
In-Cooperation
- Ritsumeikan University: Ritsumeikan University
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Published: 03 May 2020
Check for updates
Author Tags
Qualifiers
- Research-article
- Research
- Refereed limited
Conference
IC4E 2020
IC4E 2020: 2020 the 11th International Conference on E-Education, E-Business, E-Management, and E-Learning
January 10 - 12, 2020
Osaka, Japan
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- View Citations1Total Citations
- 241Total Downloads
- Downloads (Last 12 months)49
- Downloads (Last 6 weeks)5
Reflects downloads up to 08 Mar 2025
Other Metrics
Citations
Cited By
View all- Wang ZYang T(2022)Multi-Category Innovation and Encroachment Strategy Evolution of Composite E-Commerce Platform Based on Multi-Agent SimulationSystems10.3390/systems1006021510:6(215)Online publication date: 11-Nov-2022
View Options
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign in