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The Impact of E-Wallet on ADNOC's Customer Satisfaction

Published: 03 May 2020 Publication History

Abstract

This paper analyzes the effects of E- Wallet on Abu Dhabi National Oil Company (ADNOC) customers' satisfaction. A comprehensive discussion of the various services provided by ADNOC was presented to capture related and unrelated product offerings. Given that the primary offering is fueling, ADNOC also provides services such as lubrication, car wash options and tire centers. The ADNOC stations also have alliances with the food and beverage industry such as McDonald's corporation, Costa Coffee as well as Starbucks. Given that this paper presents the first study of ANDOC's utilization of the E-Wallet and customer satisfaction, results from other industries were reviewed to establish an overview of customers' utilization of E-Payment facilities. For this study a survey was administered to solicit responses from ADNOC's customers to ascertain the satisfaction level of the utilization of the E-Wallet. Coefficient alpha was used to measure the internal consistency reliability of both E-wallet and Customer Satisfaction subsets. The research paper also used Pearson's correlation coefficient to assess the degree of possible relationship between the Pearson's correlation coefficient. Coefficient alpha was 0.85 and 0.95 for E-wallet and Customer Satisfaction respectively. Pearson's correlation coefficient test was 0.815 indicates that there is strong relationship between Pearson's correlation coefficient. The finding is expected to help ADNOC management to better understand the concept of "know your customers".

References

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ADNOC Distribution. 2019. Our Story. Retrieved from https://www.adnocdistribution.ae/en/about-us/adnoc-distribution/our-story/
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  • (2020)A Review on Electronic Payments SecuritySymmetry10.3390/sym1208134412:8(1344)Online publication date: 12-Aug-2020

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  1. The Impact of E-Wallet on ADNOC's Customer Satisfaction

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    IC4E '20: Proceedings of the 2020 11th International Conference on E-Education, E-Business, E-Management, and E-Learning
    January 2020
    441 pages
    ISBN:9781450372947
    DOI:10.1145/3377571
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    • Ritsumeikan University: Ritsumeikan University

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    Published: 03 May 2020

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    Author Tags

    1. ADNOC
    2. E-Payments
    3. E-Wallet
    4. customer satisfaction

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    • (2020)A Review on Electronic Payments SecuritySymmetry10.3390/sym1208134412:8(1344)Online publication date: 12-Aug-2020

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