skip to main content
10.1145/3400806.3400836acmotherconferencesArticle/Chapter ViewAbstractPublication PagessmsocietyConference Proceedingsconference-collections
research-article

The Neil deGrasse Tyson Problem: Methods for Exploring Base Memes in Web Archives

Published: 22 July 2020 Publication History

Abstract

In this paper we introduce the concept of the “base meme” for characterizing unique information artifacts that are used to make derivative, new, and related memes. Base memes are antecedents to many versions of derivative memes that are published all across the web. While they can be created in meme template generator websites, their origins and diffusion can be difficult for researchers to verify. Despite the often ephemeral nature of memes that are shared via platforms, they can be fairly reliably found in web archive collections, such as the Internet Archive and the US Library of Congress’ Web Cultures Web Archive. In this paper, we first present the existing research on memes and discuss the challenges for researchers who study them (such as identification and language detection). We then describe the importance of web archives to social media research and building robust methods of inquiry for internet history. Using archived data from the Library of Congress’ Meme Generator Archive (N=57,652), we use descriptive analysis to calculate, measure, and describe this important public web archive of memes. Our results show that this collection has a variety of “base memes” that can be grouped with their related derivative memes (which we consider to be their related works). We use language detection software to identify a variety of languages present in the archived dataset of memes. We close by describing why approaching these metrics on “base meme” image macros alongside findings for derivative versions and the multiple languages present in web archives of social media allows researchers to study a diversity of voices, including linguistic diversity, distinctions in humor, and the variety of cultural expressions present in memes.

References

[1]
“About this Collection,” Library of Congress. [Online]. Available: https://www.loc.gov/collections/web-cultures-web-archive/about-this-collection/. [Accessed: 09-Jan-2020].
[2]
“Urban Dictionary: Define Your World,” Library of Congress, Washington, D.C. 20540 USA. [Online]. Available: https://www.loc.gov/item/lcwaN0004130/. [Accessed: 20-Jan-2020].
[3]
“Emojipedia - Emoji Meanings,” Library of Congress, Washington, D.C. 20540 USA. [Online]. Available: https://www.loc.gov/item/lcwaN0010500/. [Accessed: 20-Jan-2020].
[4]
“Internet Meme Database | Know Your Meme,” Library of Congress, Washington, D.C. 20540 USA. [Online]. Available: https://www.loc.gov/item/lcwaN0009692/. [Accessed: 16-Jan-2020].
[5]
“Meme Generator,” Library of Congress, Washington, D.C. 20540 USA. [Online]. Available: https://www.loc.gov/item/lcwaN0010226/. [Accessed: 09-Jan-2020].
[6]
T. Owens, “Data Mining Memes in the Digital Culture Web Archive,” The Signal, 11-Oct-2018. [Online]. Available: https://blogs.loc.gov/thesignal/2018/10/data-mining-memes-in-the-digital-culture-web-archive/. [Accessed: 09-Jan-2020].
[7]
“Frequently Asked Questions,” Library of Congress. [Online]. Available: https://www.loc.gov/programs/web-archiving/about-this-program/frequently-asked-questions/. [Accessed: 20-Jan-2020].
[8]
“Web Archive Datasets | Experiments | Welcome to Labs! | Library of Congress,” Library of Congress, Washington, D.C. 20540 USA. [Online]. Available: https://labs.loc.gov/experiments/webarchive-datasets/. [Accessed: 09-Jan-2020].
[9]
R. Dawkins, The selfish gene. New York: Oxford University Press, 1976.
[10]
“Know Your Meme,” Know Your Meme. [Online]. Available: https://knowyourmeme.com/. [Accessed: 20-Jan-2020].
[11]
“/r/Memes the original since 2008,” Reddit. [Online]. Available: https://www.reddit.com/r/memes/. [Accessed: 24-Jan-2020].
[12]
“Memes Then, Memes Now | Know Your Meme,” Know Your Meme. [Online]. Available: https://knowyourmeme.com/memes/memes-then-memes-now. [Accessed: 24-Jan-2020].
[13]
R. M. Milner, The World Made Meme: Public Conversations and Participatory Media. Cambridge, Massachusetts: The MIT Press, 2016.
[14]
S. Zannettou, “On the Origins of Memes by Means of Fringe Web Communities,” in Proceedings of the Internet Measurement Conference 2018, Boston, MA, USA, 2018, pp. 188–202.
[15]
L. Nooney and L. Portwood-Stacer, “One Does Not Simply: An Introduction to the Special Issue on Internet Memes,” J. Vis. Cult., vol. 13, no. 3, pp. 248–252, Dec. 2014.
[16]
A. Dubey and S. Agarwal, “Modeling Image Virality with Pairwise Spatial Transformer Networks,” ArXiv170907914 Cs, Sep. 2017.
[17]
A. Dubey, E. Moro, M. Cebrian, and I. Rahwan, “MemeSequencer: Sparse Matching for Embedding Image Macros,” in Proceedings of the 2018 World Wide Web Conference, Republic and Canton of Geneva, Switzerland, 2018, pp. 1225–1235.
[18]
A. Nissenbaum and L. Shifman, “Meme Templates as Expressive Repertoires in a Globalizing World: A Cross-Linguistic Study,” J. Comput.-Mediat. Commun., vol. 23, no. 5, pp. 294–310, Sep. 2018.
[19]
S. Walker, “The Complexity of Collecting Digital and Social Media Data in Ephemeral Contexts,” Thesis, 2017.
[20]
K. Kinder-Kurlanda, K. Weller, W. Zenk-Möltgen, J. Pfeffer, and F. Morstatter, “Archiving information from geotagged tweets to promote reproducibility and comparability in social media research,” Big Data Soc., vol. 4, no. 2, p. 2053951717736336, Dec. 2017.
[21]
I. Milligan, “Lost in the Infinite Archive: The Promise and Pitfalls of Web Archives,” Int. J. Humanit. Arts Comput., vol. 10, no. 1, pp. 78–94, Mar. 2016.
[22]
N. Brügger, “Web history and social media,” Sage Handb. Soc. Media, pp. 196–212, 2018.
[23]
K. Rogers, “Vine Is Closing Down, and the Internet Can't Stand It,” The New York Times, 27-Oct-2016.
[24]
D. M. Boyd and N. B. Ellison, “Social network sites: Definition, history, and scholarship,” J. Comput.-Mediat. Commun., vol. 13, no. 1, pp. 210–230, 2008.
[25]
A. Acker and A. Kriesberg, “Social media data archives in an API-driven world,” Arch. Sci., Sep. 2019.
[26]
A. Acker and J. Donovan, “Data craft: a theory/methods package for critical internet studies,” Inf. Commun. Soc., vol. 0, no. 0, pp. 1–20, Jul. 2019.
[27]
A. Acker and A. Kriesberg, “Tweets may be archived: Civic engagement, digital preservation and obama white house social media data,” Proc. Assoc. Inf. Sci. Technol., vol. 54, no. 1, pp. 1–9, Jan. 2017.
[28]
L. Hemphill, S. H. Leonard, and M. Hedstrom, “Developing a Social Media Archive at ICPSR,” in Proceedings of Web Archiving and Digital Libraries (WADL’18), 2018.
[29]
A. Bruns, “Faster than the speed of print: Reconciling ‘big data’ social media analysis and academic scholarship,” First Monday, vol. 18, no. 10, Oct. 2013.
[30]
A. Bruns, “After the ‘APIcalypse’: social media platforms and their fight against critical scholarly research,” Inf. Commun. Soc., vol. 0, no. 0, pp. 1–23, Jul. 2019.
[31]
D. Freelon, “Computational Research in the Post-API Age,” Polit. Commun., vol. 35, no. 4, pp. 665–668, Oct. 2018.
[32]
C. Dooley, “[Data file] README.TXT - Anatomy of a Meme”. Library of Congress, 2018.
[33]
C. Dooley, “[Data file] README.TXT - Anatomy of a Meme”. Library of Congress, 2019.
[34]
C. Dooley, A. Grotkie, and G. Thomas, “Personal communication,” 03-May-2019.
[35]
O. Stephens, “Clustering In Depth: Methods and theory behind the clustering functionality in OpenRefine,” GitHub, 31-May-2019. [Online]. Available: https://github.com/OpenRefine/OpenRefine. [Accessed: 25-May-2019].
[36]
A. Delpeuch, “OpenRefine Reconciliation,” GitHub, 15-Jan-2020. [Online]. Available: https://github.com/OpenRefine/OpenRefine. [Accessed: 25-Jan-2020].
[37]
“This Is Sparta!,” Know Your Meme. [Online]. Available: https://knowyourmeme.com/memes/this-is-sparta. [Accessed: 20-Jan-2020].
[38]
Google Doc Edtiors, “DETECTLANGUAGE - Documentation”. [Online]. Available: https://support.google.com/docs/answer/3093278?hl=en. [Accessed: 25-Jan-2020].
[39]
B. Turovsky, “Found in translation: More accurate, fluent sentences in Google Translate,” Google, 15-Nov-2016. [Online]. Available: https://blog.google/products/translate/found-translation-more-accurate-fluent-sentences-google-translate/. [Accessed: 25-Jan-2020].
[40]
“One Does Not Simply Walk into Mordor | Know Your Meme,” Know Your Meme. [Online]. Available: https://knowyourmeme.com/memes/one-does-not-simply-walk-into-mordor. [Accessed: 24-Jan-2020].
[41]
“Why the Library of Congress Thinks Your Favorite Meme Is Worth Preserving | Smart News | Smithsonian Magazine”. [Online]. Available: https://www.smithsonianmag.com/smart-news/library-of-congress-meme-preserve-180963705/. [Accessed: 24-Jan-2020].
[42]
S. Kurutz, "Meet Your Meme Lords: A small team at the Library of Congress is archiving internet culture as fast as it can (now, from home)." [Online]. Available: https://www.nytimes.com/2020/04/07/style/internet-archive-library-congress.html. [Accessed: 7-Apr-2020].

Cited By

View all
  • (2024)Crime and Punishment: Prigoshin’s Mutiny and Putin’s Revenge in Ukrainian and Russian Cartoons and MemesCognitive Studies | Études cognitives10.11649/cs.3097Online publication date: 21-Nov-2024
  • (2023)Memecry: tracing the repetition-with-variation of formulas on 4chan/pol/Information, Communication & Society10.1080/1369118X.2023.2216769(1-32)Online publication date: 26-May-2023
  • (2022)Observed Mass-Scale Call-Response Dynamics Between Public Health Officials and the American Public in the Surging COVID-19 Pandemic Summer 2020Practical Peer-to-Peer Teaching and Learning on the Social Web10.4018/978-1-7998-6496-7.ch001(1-59)Online publication date: 2022
  1. The Neil deGrasse Tyson Problem: Methods for Exploring Base Memes in Web Archives

      Recommendations

      Comments

      Information & Contributors

      Information

      Published In

      cover image ACM Other conferences
      SMSociety'20: International Conference on Social Media and Society
      July 2020
      317 pages
      ISBN:9781450376884
      DOI:10.1145/3400806
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

      Publisher

      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 22 July 2020

      Permissions

      Request permissions for this article.

      Check for updates

      Author Tags

      1. Base memes
      2. Meme Generator
      3. language detection
      4. web archives

      Qualifiers

      • Research-article
      • Research
      • Refereed limited

      Conference

      SMSociety'20

      Acceptance Rates

      Overall Acceptance Rate 78 of 189 submissions, 41%

      Contributors

      Other Metrics

      Bibliometrics & Citations

      Bibliometrics

      Article Metrics

      • Downloads (Last 12 months)23
      • Downloads (Last 6 weeks)4
      Reflects downloads up to 05 Mar 2025

      Other Metrics

      Citations

      Cited By

      View all
      • (2024)Crime and Punishment: Prigoshin’s Mutiny and Putin’s Revenge in Ukrainian and Russian Cartoons and MemesCognitive Studies | Études cognitives10.11649/cs.3097Online publication date: 21-Nov-2024
      • (2023)Memecry: tracing the repetition-with-variation of formulas on 4chan/pol/Information, Communication & Society10.1080/1369118X.2023.2216769(1-32)Online publication date: 26-May-2023
      • (2022)Observed Mass-Scale Call-Response Dynamics Between Public Health Officials and the American Public in the Surging COVID-19 Pandemic Summer 2020Practical Peer-to-Peer Teaching and Learning on the Social Web10.4018/978-1-7998-6496-7.ch001(1-59)Online publication date: 2022

      View Options

      Login options

      View options

      PDF

      View or Download as a PDF file.

      PDF

      eReader

      View online with eReader.

      eReader

      HTML Format

      View this article in HTML Format.

      HTML Format

      Figures

      Tables

      Media

      Share

      Share

      Share this Publication link

      Share on social media