Pu-Cong Li
ABSTRACT
O2O (Online to Offline) business is the important direction of E-business, and the hotspot and frontier of the E-business research. In order to fully understand the research progress of O2O business at home and abroad and explore the future direction of O2O commerce research, the O2O commerce literature was searched based on CNKI (China National Knowledge Infrastructure) and Web of Science. Combining literature with bibliometric analysis method, content analysis method and visual analysis method, comprehensive analysis of the research status of O2O business from the distribution of literature age, author geographical distribution, research area distribution, and keyword distribution. Lastly, the prospects of the future research are given.
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Index Terms
- Review of O2O Business Research Based on Bibliometrics
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