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AliMe Avatar: Multi-modal Content Production and Presentation for Live-streaming E-commerce

Published: 11 July 2021 Publication History

Abstract

We present AliMe Avatar, a Vtuber designed for live-streaming sales in the E-commerce field. To support the emerging live shopping mode, the core of our digitial avatar is to enable customers to understand products and encourage customers to purchase in a virtual broadcasting room. Based on computer graphics & vision, natural language processing, and speech recognition & synthesis, our AI avatar is able to offer three kinds of key capabilities: custom appearance, product broadcasting, and multi-modal interaction. Currently, it has been launched online in the Taobao app, broadcasts 700+ hours and serves hundreds of thousands of customers per day. In this paper, we mainly focus on the product broadcasting part, demonstrate the system, present the underlying techniques, and share our experience in dealing with live-streaming E-commerce.

Supplementary Material

MOV File (Demo - AliMe Avatar.mov)
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Cited By

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  • (2024)Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from ChinaJournal of Theoretical and Applied Electronic Commerce Research10.3390/jtaer1902007719:2(1580-1598)Online publication date: 17-Jun-2024
  • (2024)Influence of Virtual Live Streamers’ Credibility on Online Sales PerformanceSage Open10.1177/2158244024127117114:3Online publication date: 9-Aug-2024
  • (2024)Creative Precarity in Motion: Revealing the Hidden Labor Behind Animating Virtual CharactersProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661545(3471-3484)Online publication date: 1-Jul-2024
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Published In

cover image ACM Conferences
SIGIR '21: Proceedings of the 44th International ACM SIGIR Conference on Research and Development in Information Retrieval
July 2021
2998 pages
ISBN:9781450380379
DOI:10.1145/3404835
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 11 July 2021

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Author Tags

  1. Vtuber
  2. content production
  3. multi-modality
  4. visual presentation

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SIGIR '21
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Overall Acceptance Rate 792 of 3,983 submissions, 20%

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Cited By

View all
  • (2024)Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from ChinaJournal of Theoretical and Applied Electronic Commerce Research10.3390/jtaer1902007719:2(1580-1598)Online publication date: 17-Jun-2024
  • (2024)Influence of Virtual Live Streamers’ Credibility on Online Sales PerformanceSage Open10.1177/2158244024127117114:3Online publication date: 9-Aug-2024
  • (2024)Creative Precarity in Motion: Revealing the Hidden Labor Behind Animating Virtual CharactersProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661545(3471-3484)Online publication date: 1-Jul-2024
  • (2024)"I Felt Everyone Was a Streamer": An Empirical Study on What Makes Avatar Collective Streaming EngagingProceedings of the ACM on Human-Computer Interaction10.1145/36373448:CSCW1(1-25)Online publication date: 26-Apr-2024
  • (2024)Factors influencing users’ watching intention in virtual streaming: the perspective of flow experienceKybernetes10.1108/K-03-2024-0721Online publication date: 28-Nov-2024
  • (2023)A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research LandscapeSage Open10.1177/2158244023121662013:4Online publication date: 19-Dec-2023
  • (2023)Good night versus goodbye? Comparing the mourning remarks of virtual and human uploaders through a data-mining approachNew Media & Society10.1177/14614448231212822Online publication date: 2-Dec-2023
  • (2022)MTAF: Shopping Guide Micro-Videos Popularity Prediction Using Multimodal and Temporal Attention Fusion ApproachICASSP 2022 - 2022 IEEE International Conference on Acoustics, Speech and Signal Processing (ICASSP)10.1109/ICASSP43922.2022.9746567(4543-4547)Online publication date: 23-May-2022
  • (2022)Presentation Method for Conveying Nonverbal Information in Online Conference Presentations with a Virtual StageCollaboration Technologies and Social Computing10.1007/978-3-031-20218-6_7(98-111)Online publication date: 8-Nov-2022

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