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The Use of Celebrity Endorsement in Social Media Advertising and its Impact on Online Consumers’ Behavior: the Lebanese Scenario
The use of the internet, social media, smartphones, mobile apps, and other digital communication tools has become an essential part of billions of people's daily lives. Corporations worldwide are increasingly adopting social media for advertising by ...
Online Video Games as Distribution Channel for Retail Brand Voucher
Selling in-game content/items has become popular revenue model recently especially for the game publishers in online video games. Revenue from microtransaction in video games has been increased every year, that shows that the raising interest towards ...
Research on the Relationship between Corporate Relationship Marketing and Financial Performance: A Case Study of Bright Dairy
In the past decade, the operating performance of the old company Bright Dairy has achieved a great growth. However, the third-quarter financial report of bright dairy in 2018 showed a serious decline in its performance, which caught the attention of ...
Developing the Concept of E-Customer Relationship Management Model to Improve Marketing Performance
This research aims to prove the variable we have synthesized from several marketing theories, namely Ergo-Iconic service value that can improve marketing performance. This variable is a mediation of the previous research gap between capability of ...
Can Country Risk Rating, Economic Policy Uncertainty, Investor Sentiment and Oil Prices Forecast Emerging Markets Equity Returns?
This research analyzes the causal relationship between country risk rating, economic policy uncertainty (EPU), investor sentiment, oil prices and equity returns in several emerging markets over a decade. We use the nonlinear non-parametric Granger ...
A Practice of the Chinese Stock Market-Based Medium-long-term Momentum Investment
The momentum stock-selection investment came into light with the broadening of the idea of quantum investment. The existing practice of momentum investment on the Chinese market mostly focuses on mid-short time intervals. The problem remains whether ...
Value Governance, Digital Divided and Economic Inequality in Italy during the Covid 19 Emergency
In the World the emergency phase of Covid 19 will be overcome. A large part of investments in Italy will be addressed to the Regions. Unfortunately, in last nine years, the twenty Italian Regions adopted different ICTs and distributed different levels ...
Is the Economic Growth of a Country Explained by the Banking System or the Capital Market? The ARDL Model Applied in the Analysis for Ecuador
This study tries to infer the existence or not of a long-term relationship between the economic growth of Ecuador in the period 2001-2016 and the financial system. Using the ARDL model, three representative variables of the financial intermediation ...
Contribution Factors and Opportunities for Transnationalization of the Georgian Economy
In the first part of this work we undertake a literature review by analyzing articles and other works regards transnationalization theories. Specifically, we observe connections to the recourse-based view to the existed practice in transnationalization ...
A novel decomposition-forecasting approach towards Bitcoin price prediction: Hybrid of Theta-SVR
The Theta method has attracted academic attention lately due to its simplicity and superior performance. This paper proposes a new hybrid forecasting approach based on combining the Theta decomposition method and support vector regression (SVR) for ...
The Influence of E-Service Quality on Trust and Intention to Conduct Positive E-Word-of-Mouth in Telecommunication Industry
A company website serves at least two purposes, first, for e-commerce or e-banking transactional activities and second for informing products and services offered by the company to customers, i.e., content-driven. This study examines the effect of ...
Decision Making in Information Overlapped Environments: Investigating Food Ordering Behaviors on the Takeaway Platform
Under the background of fast internet development, online shopping proliferates as a new industry. In order to attract customer's attention and help them make decisions, online platforms always try to convey as much information as possible. However, the ...
Evaluating Technique for Capturing Customer Satisfaction Data in Retail Supply Chain
Customer satisfaction data plays an important role in understanding the performance, resilience and sustainability of a supply chain network. Although several techniques exist for gathering this type of data, they are mostly not suitable for physical ...
Recommender System Based on User's Tweets Sentiment Analysis
With the ever-growing volume of online information, recommender systems have been an effective strategy to overcome such information overload. The utility of recommender systems cannot be overstated, given its widespread adoption in many web ...
The Influence of Value and Browsing Activity on Impulse Buying Behavior Moderated by Source of Online Review Case Study: Food and Beverage Products on Instagram
This study aims to analyze the effect of consumer's perceived value and browsing activity to impulse buying behavior, and the influence of moderation from source of online review (consumers and influencers). The context of this research is food and ...
Analysis on the Spatial Structure of Tourism Economy of Chengdu Chongqing Urban Agglomeration
In this paper, 16 prefecture level cities in Chengdu Chongqing urban agglomeration are taken as spatial research units, and social network analysis method is used to analyze the characteristics of tourism economic spatial network structure of Chengdu ...
Discussion on Innovative Design of Cultural Tourism Products from the Perspective of Service System——Targeting Suzhou Gardens
With the economic development and the improvement of living standards, people have higher expectations for the tourism service experience, the concept of cultural tourism has emerged, and the demand for cultural tourism products has turned to humanistic ...
Usage Intention of the Internet of Vehicles: A Study Based on the Technology Acceptance Model
Following the development and promotion of 5G Internet, smart cars, connected cars, and self-driving cars designed using the Internet of Vehicles (IoV) have become the center of attention. Although the IoV has gradually exhibited advantages and created ...
The International Spillover Effect of Japanese Negative Interest Rate Policy
We investigated the international spillover effect of the Japanese negative interest rate policy (NIRP) on six multinational equity indices in this article. Based on the generalized autoregressive conditional heteroscedasticity (GARCH) model, we ...
Blockchain Technology in Education
The main goal of this research is to analyze the applications of Blockchain technologies to Education for both learners and teachers. To achieve this goal, a literature review was done on the concept, and a bibliometric analysis was also done to ...
Practicing Mobile-Commerce as a Pro – Implementation of an Education-oriented Commercial Trading System
This paper reviews the worldwide e-commerce trends and discuss how financial technology impacts the buy-ship-pay model. A focus group interview was conducted to understand the needs of workplaces in the sense of a technology usage perspective. We also ...
Index Terms
- Proceedings of the 4th International Conference on E-Commerce, E-Business and E-Government