Haiqing Qin
ABSTRACT
Big data brings opportunities for the development of the media industry and also poses serious challenges. During the digital transformation period, media organizations have used third-party big data to achieve digital transformation and build a media digital ecology, which has become the focus of strategic development at this stage. This article takes the application of the data assets of China Unicom Big Data Co., Ltd. (UBD) in the media industry as an example, and explores the difficulties and attempts made by UBD. through in-depth interviews. The countermeasures are summarized from different aspects such as technology and data governance, which provide a reference for the digital transformation of media organizations.
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