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View all- Balcıoğlu Y(2024)AI-Driven Personalization in Omnichannel MarketingLeveraging AI for Effective Digital Relationship Marketing10.4018/979-8-3693-5340-0.ch004(97-130)Online publication date: 18-Oct-2024
With the development of the Internet and the application of e-commerce, more and more consumers begin to consume online. In this paper, based on the theory of customer loyalty and combined with online shopping industry background and consumer decision-...
The implementation of personalized web strategies facilitates the delivery of customized shopping experiences to visitors of the e-commerce websites in which the personalized website contents enable the conversion of a visitor into a potential customer. ...
Brands are important tools attracting customers to purchase. The purpose of this article is to address how to build brand equity through CRM and customer service. CRM creates value for customers and firms. CRM increases customers’ brand awareness, brand ...
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