Shafaq Fatema
ABSTRACT
This paper identifies more opportunities for Politicians to present themselves as a better person and to make positive relationships with citizens through social media channels. Social media is a new dimension that can be studied to look at the use of social media for creating better relationships between Politicians and citizens. As the social media is developing rapidly day by day, this study is an exploratory step toward the ways a Politician uses social media channels. The main purpose of this paper is to draw attention on politicians/citizens relationship through social media. It shows how politicians create websites to influence citizens mind and to make positive image by giving all the information about their present and future plans, how they use these pages for their betterment, and what type of results are generated in the form of citizens satisfaction and their loyalty towards politicians. For this study, a quantitative study approach is used. Data is collected from different people who use social networking sites. Convenience sampling technique is adopted to collect data from government servants and university students in two cities of Pakistan. The main purposes or actions which were done by the politicians are making positive image through interactions with citizens, giving answers to the citizens, providing useful information to citizens and handling their negative responses. It depicts what type of relationship is cultivated by using social networking sites, how people perceive that information and what will be the reactions of the citizens about this type of communication, which are made on social media by the politicians. Interaction with citizens, boosting/improving relationship with citizens, creating awareness about Politician image, citizen's involvement and promoting positive actions were measured in this study by understanding citizen's mind through the data collection through questionnaires.
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