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Evaluation of Rural Logistics Terminal Delivery Mode under the Background of E-commerce-Based on Grey Relational Entropy Analysis

Published:18 November 2020Publication History

ABSTRACT

The vigorous development of e-commerce has promoted the growth of Chinese economy, especially the growth of logistics industry. E-commerce and logistics are complementary and mutually reinforcing. As a special form of e-commerce, rural e-commerce also has huge demand for the logistics industry. However, the rural logistics infrastructure and supporting system are still not perfect nowadays. Besides, the terminal delivery mode is not effective and efficient enough, leading to the mismatch between supply and demand. In order to solve this problem, we analyze the advantages and disadvantage among the three main delivery modes, namely self-operated logistics, logistics alliance and third-party logistics. Then, we explore and evaluate these modes to find the best delivery one by conducting Grey Relational Entropy Analysis. Finally, we point out the optimized management method of rural logistics based on the estimation results. This study is conducive to improving the logistics efficiency of rural e-commerce, giving play to the synergistic effect of rural e-commerce and logistics delivery mode, and thus promoting economic development to some extent.

References

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  • Published in

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    ICEME '20: Proceedings of the 2020 11th International Conference on E-business, Management and Economics
    July 2020
    312 pages
    ISBN:9781450388016
    DOI:10.1145/3414752

    Copyright © 2020 ACM

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    • Published: 18 November 2020

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