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Critical Service Recovery Scheme During COVID-19 Pandemic: An Analysis from Online Text Comments

Published: 11 November 2020 Publication History

Abstract

This study explores key determinants of airline satisfaction outcome by integrating two sources of online reviews from web-craping and text mining to determine service outcomes of the airline industry during COVID-19 pandemic. Text analysis technique provides information to characterize features on how passengers evaluate attributes of service between high and low ratings and generate summary of frequent text comments (WordCloud). The results suggested that satisfied passengers are seeking for empathy and responsiveness services, while negative comments suggested frequent complaints of poor operations dimensions such as computer glitch and flight cancellations.

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Rakowski, J. P., Bejou, D., & Edvardsson, B. (1996). Airline passenger complaint behavior: Comparing Sweden and the US. International Advances in Economic Research, 2(4), 497--497.
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Lapré, M. A., & Scudder, G. D. (2004). Performance improvement paths in the US airline industry: linking trade-offs to asset frontiers. Production and Operations Management, 13(2), 123--134.
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Tsikriktsis, N. (2007). The effect of operational performance and focus on profitability: A longitudinal study of the US airline industry. Manufacturing & Service Operations Management, 9(4), 506--517.
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Brady, M.K., Voorhees, C.M., Cronin Jr, J.J. and Bourdeau, B.L., 2006. The good guys don't always win: the effect of valence on service perceptions and consequences. Journal of Services Marketing, 20(2), pp.83--91.

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WSSE '20: Proceedings of the 2nd World Symposium on Software Engineering
September 2020
329 pages
ISBN:9781450387873
DOI:10.1145/3425329
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

In-Cooperation

  • Wuhan Univ.: Wuhan University, China
  • University of Electronic Science and Technology of China: University of Electronic Science and Technology of China

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 11 November 2020

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Author Tags

  1. Airline service
  2. COVID-19
  3. WordCloud
  4. online review
  5. text mining, airline recovery

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