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Viewing Airbnb from Twitter: factors associated with users' utilization

Published: 27 January 2021 Publication History

Abstract

Airbnb is a peer-to-peer accommodation website in the sharing economy. Past studies have examined the factors associated with Airbnb utilization from various platforms, but not exclusively from Twitter. A total of 21,097 tweets was collected in a period of two months, and the tweets were qualitatively analyzed with the help of text analysis tools to verify the discourse of discussion. Literature was reviewed for common factors attracting clients to an Airbnb accommodation. Factors were then qualitatively analyzed and compiled using Wmatrix, and the themes that emerged were: Price and status, social interaction and communication, location, reputation, amenities and a pet-friendly environment. This result provides a deeper insight to Airbnb hosts to strategize and add value to their current market situations.

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Cited By

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  • (2024)Symmetrical Adoption Pattern of the Digital Sharing EconomyAdvances in Hospitality and Tourism Research (AHTR)10.30519/ahtr.120663712:1(62-92)Online publication date: 29-Mar-2024
  • (2024)Airbnb on TikTok: Brand Perception Through User Engagement and Sentiment TrendsSocial Science Computer Review10.1177/08944393241260242Online publication date: 8-Aug-2024
  • (2023)What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative studyJournal of Hospitality Marketing & Management10.1080/19368623.2023.222125632:7(917-946)Online publication date: 6-Jun-2023

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    cover image ACM Other conferences
    iiWAS '20: Proceedings of the 22nd International Conference on Information Integration and Web-based Applications & Services
    November 2020
    492 pages
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 27 January 2021

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    Author Tags

    1. Airbnb
    2. Pet-friendly environment
    3. Price and status
    4. Sharing economy
    5. Tweets

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    View all
    • (2024)Symmetrical Adoption Pattern of the Digital Sharing EconomyAdvances in Hospitality and Tourism Research (AHTR)10.30519/ahtr.120663712:1(62-92)Online publication date: 29-Mar-2024
    • (2024)Airbnb on TikTok: Brand Perception Through User Engagement and Sentiment TrendsSocial Science Computer Review10.1177/08944393241260242Online publication date: 8-Aug-2024
    • (2023)What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative studyJournal of Hospitality Marketing & Management10.1080/19368623.2023.222125632:7(917-946)Online publication date: 6-Jun-2023

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