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- Marti-Ochoa JMartin-Fuentes EFerrer-Rosell B(2024)Airbnb on TikTok: Brand Perception Through User Engagement and Sentiment TrendsSocial Science Computer Review10.1177/08944393241260242Online publication date: 8-Aug-2024
- Ray ARay ABala PRana N(2023)What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative studyJournal of Hospitality Marketing & Management10.1080/19368623.2023.222125632:7(917-946)Online publication date: 6-Jun-2023