Chahat Premprakashi
ABSTRACT
With over 10 million weddings happening in India every year, the wedding industry in the country is one of the largest industries worth over $25bn growing at a rate of 30% annually. However, this industry was unable to sustain the challenges posed by the lockdown, thus affecting several professions employed in this sector and causing immense loss for innumerable families. Although virtual weddings have started to find a place in this industry, the lack of connectivity, togetherness, and limited technology employed is preventing many from opting for these alternatives. In view of the above, the purpose of this study was to analyse the restrictions posed in current virtual weddings and study the potentials technology could provide in enhancing the wedding experience. For this purpose, we propose ‘Milaap’ an immersive virtual wedding experience that promotes the values of togetherness and organising ceremonies in a more connected atmosphere.
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