skip to main content
10.1145/3429290.3429301acmotherconferencesArticle/Chapter ViewAbstractPublication PagesindiahciConference Proceedingsconference-collections
research-article

MILAAP - Marriages In Lockdown: An Attempt to Augment Presence

Published: 27 December 2020 Publication History

Abstract

With over 10 million weddings happening in India every year, the wedding industry in the country is one of the largest industries worth over $25bn growing at a rate of 30% annually. However, this industry was unable to sustain the challenges posed by the lockdown, thus affecting several professions employed in this sector and causing immense loss for innumerable families. Although virtual weddings have started to find a place in this industry, the lack of connectivity, togetherness, and limited technology employed is preventing many from opting for these alternatives. In view of the above, the purpose of this study was to analyse the restrictions posed in current virtual weddings and study the potentials technology could provide in enhancing the wedding experience. For this purpose, we propose ‘Milaap’ an immersive virtual wedding experience that promotes the values of togetherness and organising ceremonies in a more connected atmosphere.

References

[1]
2020. Ministry of Home Affairs, Government of India. Retrieved from https://www.mha.gov.in/sites/default/files/MHAOrderDt_30052020.pdf
[2]
Sreeradha D Basu and Anjali Venugopalan. 2020. Wedding industry in crisis as most weddings cancelled, some rescheduled. The Economic Times. Retrieved from https://economictimes.indiatimes.com/news/company/corporate-trends/wedding-industry-in-crisis-as-most-weddings-cancelled-some-rescheduled/articleshow/74805356.cms
[3]
Shilpa Kannan. 2013. How technology is changing Indian weddings. BBC News. Retrieved August 10, 2020 from https://www.bbc.com/news/world-asia-24727035
[4]
Niyati Singh. 2020. Wedding in Bihar sets off biggest Covid infection chain; groom dead, over 100 infected. The Hindustan Times. Retrieved August 10, 2020 from https://www.hindustantimes.com/patna/wedding-in-bihar-sets-off-biggest-covid-infection-chain-groom-dead-over-100-infected/story-xyF3JxZMXJmRjsjYsTCvXI.html
[5]
Roshan Kishore. 2020. Why Bihar should be conducting more Covid-19 tests than Delhi is. The Hindustan Times. Retrieved August 10, 2020 from https://www.hindustantimes.com/india-news/why-bihar-should-be-conducting-more-covid-19-tests-than-delhi-is/story-Z7pT288etII9ieyQhHQtRM.html
[6]
DHNS Bagalkot. 2020. Two superspreader events prompt govt to ban weddings in Bagalkot. Deccan Herald. Retrieved August 10, 2020 from https://www.deccanherald.com/state/top-karnataka-stories/two-superspreader-events-prompt-govt-to-ban-weddings-in-bagalkot-857876.html
[7]
Harshit Sabarwal. 2020. 43 test positive for Covid after attending wedding in Kerala's Kasargod district. The Hindustan Times. Retrieved August 10, 2020 from https://www.hindustantimes.com/kerala/43-test-positive-for-covid-after-attending-wedding-in-kerala-s-kasargod-district/story-XWCKUrKIpTdGzrPLAmv85N.html
[8]
Kanishka Sarkar. 2020. Rajasthan family invites over 50 guests for wedding, 15 test Covid-19 positive. The Hindustan Times. Retrieved August 10, 2020 from https://www.hindustantimes.com/india-news/rajasthan-family-invites-over-50-guests-for-wedding-15-test-covid-19-positive/story-340l3s60ylzH9A5OAkiEfI.html
[9]
Ishita Mishra. 2020. Uttarakhand records 120 new cases; after groom, 13 more test Covid positive. The Times of India. Retrieved August 10, 2020 from https://timesofindia.indiatimes.com/city/dehradun/ukhand-records-120-new- cases-aftergroom-13-more-test-covid-positive/articleshow/76928800.cms
[10]
Mark Bergen and Margaret A. Peteraf. 2002. Competitor identification and competitor analysis: a broad-based managerial approach. Managerial and Decision Economics 23, 4-5: 157–169. http://doi.org/10.1002/mde.1059
[11]
Bushra Ramzan, Imran Sarwar Bajwa, Noreen Jamil, 2019. An Intelligent Data Analysis for Recommendation Systems Using Machine Learning. Scientific Programming 2019: 1–20. http://doi.org/10.1155/2019/5941096
[12]
Rekha V., Natarajan K., and Innila Rose J. 2020. Foreground algorithms for detection and extraction of an object in multimedia. International Journal of Electrical and Computer Engineering (IJECE)10, 2: 1849. http://doi.org/10.11591/ijece.v10i2.pp1849-1858
[13]
Jing-Hao Sun, Ting-Ting Ji, Shu-Bin Zhang, Jia-Kui Yang, and Guang-Rong Ji. 2018. Research on the Hand Gesture Recognition Based on Deep Learning.2018 12th International Symposium on Antennas, Propagation and EM Theory (ISAPE). http://doi.org/10.1109/isape.2018.8634348
[14]
Rafiqul Zaman Khan. 2012. Hand Gesture Recognition: A Literature Review. International Journal of Artificial Intelligence & Applications 3, 4: 161–174. http://doi.org/10.5121/ijaia.2012.3412
[15]
R Annette Morales-González, Leonardo Chang, Nelson Méndez, Fabiola Becerra-Riera, and Heydi Mendez Vazquez. 2018. Face Analysis and Processing for Augmented Reality Applications. IV CONFERENCIA INTERNACIONAL EN CIENCIAS COMPUTACIONALES E INFORMÁTICA (CICCI 2018). Retrieved August 10, 2020 from https://www.researchgate.net/publication/324604038_Face_Analysis_and_Processing_for_Augmented_Reality_Applications

Recommendations

Comments

Information & Contributors

Information

Published In

cover image ACM Other conferences
IndiaHCI '20: Proceedings of the 11th Indian Conference on Human-Computer Interaction
November 2020
129 pages
ISBN:9781450389440
DOI:10.1145/3429290
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 27 December 2020

Permissions

Request permissions for this article.

Check for updates

Author Tags

  1. Background Subtraction
  2. COVID-19
  3. Hand Tracking Technology
  4. Indian Wedding
  5. Social distancing
  6. Virtual Weddings
  7. self-isolation

Qualifiers

  • Research-article
  • Research
  • Refereed limited

Conference

IndiaHCI 2020

Acceptance Rates

Overall Acceptance Rate 33 of 93 submissions, 35%

Contributors

Other Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

  • 0
    Total Citations
  • 71
    Total Downloads
  • Downloads (Last 12 months)5
  • Downloads (Last 6 weeks)0
Reflects downloads up to 27 Jan 2025

Other Metrics

Citations

View Options

Login options

View options

PDF

View or Download as a PDF file.

PDF

eReader

View online with eReader.

eReader

HTML Format

View this article in HTML Format.

HTML Format

Figures

Tables

Media

Share

Share

Share this Publication link

Share on social media