Ying-Feng Kuo
ABSTRACT
Due to the characteristics and rapid development of social media, social commerce allows the original traditional e-commerce to break through the old framework, forming a new e-commerce framework that combines social commerce and social media. As social media gets closer and closer to consumers, companies are willing to establish communication channels with consumers in social commerce, making social commerce a major research area in today's e-commerce. This study reviews the previous literature on social commerce and finds that the main research topics are purchase intention, loyalty, co-creation, and trust in social commerce. In addition, we suggest possible research gaps in social commerce as a reference for further research.
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