Tihomir Orehovački
ABSTRACT
When the evaluation of social Web applications is tackled, significantly more attention is being paid to examination of various aspects of their acceptance as well as to measuring pragmatic aspects of usability rather than hedonic dimensions of user experience. With an aim to fill that void, this paper introduces a model composed solely of user experience facets. An interplay among attributes that constitute a model was assessed by means of the partial least squares structural equation modelling (PLS-SEM) technique. The study presented in the paper is the first one, to our knowledge, that examined the impact of uniqueness on both satisfaction and loyalty. Study findings revealed effect size and predictive validity of all exogenous latent variables in the model.
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Index Terms
- Evaluating the Interplay of User Experience Facets in the Context of Social Web Applications
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