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GPR: Global Personalized Restaurant Recommender System Leveraging Billions of Financial Transactions

Published: 08 March 2021 Publication History

Abstract

In this paper, we demonstrate our Global Personalized Recommender (GPR) system for restaurants. GPR does not use any explicit reviews, ratings, or domain-specific metadata but rather leverages over 3 billion anonymized payment transactions to learn user and restaurant behavior patterns. The design and development of GPR have been challenging, primarily due to the scale and skew of the data. Our system supports over 450M cardholders from over 200 countries and 2.5M restaurants in over 35K cities worldwide, respectively. Additionally, GPR being a global recommender system, needs to account for the regional variations in people's food choices and habits. We address the challenges by combining three different recommendation algorithms instead of using a single revolutionary model in the backend. The individual recommendation models are scalable and adapt to varying data skew challenges to ensure high-quality personalized recommendations for any user anywhere in the world.

References

[1]
Xavier Amatriain and Bamshad Mobasher. 2014. The recommender problem revisited: morning tutorial. In The 20th ACM SIGKDD'14, New York, NY, USA - August 24 - 27, 2014. ACM, 1971.
[2]
Min Du, Robert Christensen, Wei Zhang, and Feifei Li. 2019. Pcard: Personalized restaurants recommendation from card payment transaction records. In The World Wide Web Conference. 2687--2693.
[3]
Amy Fleming. 2013. The geography of taste: how our food preferences are formed. The Guardian UK (2013).
[4]
Adit Krishnan, Mahashweta Das, Mangesh Bendre, and Hao Yang. 2020. Transfer Learning via Contextual Invariants for One-to-Many Cross-Domain Recommendation. In The 43rd ACM SIGIR International Conference on Research and Development in Information Retrieval, SIGIR '20, Xi'an, China - July 25 - 30, 2020 . ACM .
[5]
Greg Linden, Brent Smith, and Jeremy York. 2003. Amazon. com recommendations: Item-to-item collaborative filtering. IEEE Internet computing, Vol. 7, 1 (2003), 76--80.
[6]
Yves Raimond and Justin Basilico. 2016. Recommending for the World. The Netflix Tech Blog (2016).

Cited By

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  • (2022)bigg2vec: Fast and Memory-Efficient Representation Learning for Billion-Scale Graphs on a Single Machine2022 IEEE International Conference on Big Data (Big Data)10.1109/BigData55660.2022.10020666(835-843)Online publication date: 17-Dec-2022
  • (2021)Constrained Non-Affine Alignment of Embeddings2021 IEEE International Conference on Data Mining (ICDM)10.1109/ICDM51629.2021.00179(1403-1408)Online publication date: Dec-2021

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  1. GPR: Global Personalized Restaurant Recommender System Leveraging Billions of Financial Transactions

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    cover image ACM Conferences
    WSDM '21: Proceedings of the 14th ACM International Conference on Web Search and Data Mining
    March 2021
    1192 pages
    ISBN:9781450382977
    DOI:10.1145/3437963
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Publication History

    Published: 08 March 2021

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    Author Tags

    1. data sparsity
    2. global
    3. payments transaction data
    4. personalized
    5. restaurant recommendation
    6. scalability

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    Overall Acceptance Rate 498 of 2,863 submissions, 17%

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    • (2022)bigg2vec: Fast and Memory-Efficient Representation Learning for Billion-Scale Graphs on a Single Machine2022 IEEE International Conference on Big Data (Big Data)10.1109/BigData55660.2022.10020666(835-843)Online publication date: 17-Dec-2022
    • (2021)Constrained Non-Affine Alignment of Embeddings2021 IEEE International Conference on Data Mining (ICDM)10.1109/ICDM51629.2021.00179(1403-1408)Online publication date: Dec-2021

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