Understanding users' switching behavior of hypermarket marketing methods: An empirical study from the perspective of push-pull-mooring framework
Abstract
References
Recommendations
Behavior-Based Pricing in Marketing Channels
With behavior-based pricing BBP, firms use customers' purchase history data to price discriminate between past and new customers. Prior research has examined BBP in a non-channel setting. In this paper, we investigate BBP in a channel setting in which ...
Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment
This study found that the selected constructs, viz. product attributes, distribution and service and promotion have significant impact on consumer (choice) buying behaviour, while product, price, distribution (internal variables), customer care and ...
On the introduction of green product to a market with environmentally conscious consumers
Highlights- The fundamental problem-whether to produce green product, which has been ignored by extant research, is analyzed.
AbstractFacing environment-concern consumers, a conventional manufacturer who produces only brown product and sells the product through a downstream retailer is confronted with the problem of whether to introduce green product into the market ...
Comments
Information & Contributors
Information
Published In
Sponsors
Publisher
Association for Computing Machinery
New York, NY, United States
Publication History
Check for updates
Author Tags
Qualifiers
- Short-paper
- Research
- Refereed limited
Conference
Contributors
Other Metrics
Bibliometrics & Citations
Bibliometrics
Article Metrics
- 0Total Citations
- 41Total Downloads
- Downloads (Last 12 months)7
- Downloads (Last 6 weeks)0
Other Metrics
Citations
View Options
Login options
Check if you have access through your login credentials or your institution to get full access on this article.
Sign in