Study of the Effect of Cognitive and Affective Aspects of Smart Governance in Ambon City

Ambon City was designated as a World Music City by UNESCO in 2019. This title makes the government enthusiastic to widen the good vibe for enhancing the governance. Therefore, it is considered important in implementing the concept of smart governance sustainably. It is believed by applying the smart governance the internal processes would be effective, clean, transparent, accountable, qualified and reliable. Public services would also become one of the most concerned things by the government. Hence, it is necessary to conduct a study on smart governance to measure the extent of the benefits of smart governance for Ambon City residents. This study aims to identify the perspective of the Ambon citizens on the application of the Smart City concept. In this study, the authors used the Effect of Cognitive and Affective Aspects study approaches. These approaches will be used for measuring the level of understanding and that of interest of the citizens regarding the concept of the smart city. Furthermore, a quantified survey is made to identify user reusability and public views regarding the current condition of IT-based public services that have been being implemented. From the results of the respondent's assessment of the indicators in the Respondent Achievement Level (RAL) table, it shows that the value of these indicators is less than 35%, which means "Not Good". Consequently, it needs an extra effort to gain public interest in accessing government IT services. Ambon city government needs to conduct cognitive studies and affective to know the level of interest and care for the community. With this study, the government can have references to improve the quality of public services. This research also produces a smart city concept development plan for the Government to implement in the future.