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DeepAd: a deep advertising signage system with context-aware advertisement based on IoT technologies

Published:25 October 2021Publication History

ABSTRACT

In this paper, we design and implement a deep advertising signage system, called DeepAd, with context-aware advertisement and cyber-physical interaction based on Internet of Things (IoT) technologies. In the DeepAd system, instant sensing and diverse interacting features are integrated with an IoT signage, which can (1) transmit multimedia contents and receive specific messages to/from smartphone users, (2) sense and interact with nearby individuals through image sensors, (3) embed context-aware advertisement information in sound waves, and (4) customize the on-screen 3D doll with an audience's face on demand. Through built-in sensors and smartphone interfaces, DeepAd can interact with nearby audiences via real-time multimedia services on the IoT signage in a click-and-drag manner. In addition, DeepAd investigates data-over-sound techniques to send embedded status-related advertisement via background music/voice. Furthermore, DeepAd explores deep learning based face changing and recognition to provide innovative and customized services to smartphone users. This paper demonstrates our current prototype consisting of the Android App, advertising server, and IoT signage.

References

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  1. DeepAd: a deep advertising signage system with context-aware advertisement based on IoT technologies

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      • Published in

        cover image ACM Conferences
        MobiCom '21: Proceedings of the 27th Annual International Conference on Mobile Computing and Networking
        October 2021
        887 pages
        ISBN:9781450383424
        DOI:10.1145/3447993

        Copyright © 2021 ACM

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        Publication History

        • Published: 25 October 2021

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