DeepAd: a deep advertising signage system with context-aware advertisement based on IoT technologies
Pages 837 - 839
Abstract
In this paper, we design and implement a deep advertising signage system, called DeepAd, with context-aware advertisement and cyber-physical interaction based on Internet of Things (IoT) technologies. In the DeepAd system, instant sensing and diverse interacting features are integrated with an IoT signage, which can (1) transmit multimedia contents and receive specific messages to/from smartphone users, (2) sense and interact with nearby individuals through image sensors, (3) embed context-aware advertisement information in sound waves, and (4) customize the on-screen 3D doll with an audience's face on demand. Through built-in sensors and smartphone interfaces, DeepAd can interact with nearby audiences via real-time multimedia services on the IoT signage in a click-and-drag manner. In addition, DeepAd investigates data-over-sound techniques to send embedded status-related advertisement via background music/voice. Furthermore, DeepAd explores deep learning based face changing and recognition to provide innovative and customized services to smartphone users. This paper demonstrates our current prototype consisting of the Android App, advertising server, and IoT signage.
References
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L.-W. Chen, Y.-F. Ho, M.-F. Tsai, H.-M. Chen, and C.-F. Huang. Cyber-Physical Signage Interacting with Gesture-Based Human-Machine Interfaces through Mobile Cloud Computing. IEEE Access, 4(8):3951--3960, Aug. 2016.
[2]
L.-W. Chen, C.-R. Chen, and Y.-E. Li. Cyber-Physical Ad: An Audience-Aware Signage Sensing and Interacting System Based on Internet of Things Technologies. ACM/IEEE International Conference on Information Processing in Sensor Networks (IPSN), Apr. 2017.
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J. She, J. Crowcroft, H. Fu, and P.-H. Ho. Smart Signage: A Draggable Cyber-Physical Broadcast/Multicast Media System. IEEE Transactions on Emerging Topics in Computing, 1(2):232--243, Dec. 2013.
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G. Kim, S. Lee, J. Park, S. Jung, S. Kim, and Y.-C. Shin. Thumbnail Selection: Delivering Digital Signage Contents to Mobile Phone. In International Conference on Advanced Communication Technology (ICACT), pages 396--400, Jan. 2013.
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Index Terms
- DeepAd: a deep advertising signage system with context-aware advertisement based on IoT technologies
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Published In
October 2021
887 pages
ISBN:9781450383424
DOI:10.1145/3447993
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Published: 25 October 2021
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ACM MobiCom '21
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ACM MobiCom '21: The 27th Annual International Conference on Mobile Computing and Networking
October 25 - 29, 2021
Louisiana, New Orleans
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