research-article

To See or Not to See: Exploring Inattentional Blindness for the Design of Unobtrusive Interfaces in Shared Public Places

Authors:

Christina Schneegass,

Andreas ButzAuthors Info & Claims

Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies, Volume 5, Issue 1

Article No.: 15, Pages 1 - 25

https://doi.org/10.1145/3448123

Published: 30 March 2021 Publication History

Abstract

People visit public places with different intentions and motivations. While some explore it carefully, others may just want to pass or are otherwise engaged. We investigate how to exploit the inattentional blindness (IB) of indirect users in the design of public interfaces to apply to such diverse needs. Beginning with a structured literature study in the ACM Digital Library on IB, we analyzed 135 publications to derive design strategies that benefit from IB or avoid IB. Using these findings, we selected three existing interfaces for information presentation on a large public square and created two additional interfaces ourselves. We then compared users' perceptions through a self-reported photography study (N = 40). Participants followed one of four scripted profiles to imitate different user intentions, two for direct and two for indirect users. We hypothesized that direct users would recognize the interfaces, while indirect users would experience IB and ignore them. Our results show that direct users reported up to 68% of our interfaces, whereas indirect users noticed only 16%. Thus, IB can be exploited to hide interfaces from indirect users while keeping them noticeable to direct users.

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Cited By

Gleichauf KWagner-Hartl VAckner GPfeffer S(2025)Understanding Visual Attention to Button Design Utilizing Eye-Tracking: An Experimental InvestigationApplied System Innovation10.3390/asi80200278:2(27)Online publication date: 21-Feb-2025
https://doi.org/10.3390/asi8020027
Hirsch LHild FObaid M(2022)Design Recommendations for Historical Cemeteries Using Speculative DesignProceedings of the 25th International Academic Mindtrek Conference10.1145/3569219.3569378(147-157)Online publication date: 16-Nov-2022
https://dl.acm.org/doi/10.1145/3569219.3569378
Hirsch LGraf von Silva-Tarouca IWelsch R(2022)Increasing Socio-Spatial Connectedness Among Students: A Location-Based AR Social Media Network ApproachExtended Abstracts of the 2022 CHI Conference on Human Factors in Computing Systems10.1145/3491101.3519681(1-7)Online publication date: 27-Apr-2022
https://dl.acm.org/doi/10.1145/3491101.3519681
Show More Cited By

Index Terms

To See or Not to See: Exploring Inattentional Blindness for the Design of Unobtrusive Interfaces in Shared Public Places
1. Human-centered computing
  1. Ubiquitous and mobile computing
    1. Empirical studies in ubiquitous and mobile computing
    2. Ubiquitous and mobile computing design and evaluation methods

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cover image Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies

Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies Volume 5, Issue 1

March 2021

1272 pages

EISSN:2474-9567

DOI:10.1145/3459088

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Published: 30 March 2021

Published in IMWUT Volume 5, Issue 1

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Cited By

Gleichauf KWagner-Hartl VAckner GPfeffer S(2025)Understanding Visual Attention to Button Design Utilizing Eye-Tracking: An Experimental InvestigationApplied System Innovation10.3390/asi80200278:2(27)Online publication date: 21-Feb-2025
https://doi.org/10.3390/asi8020027
Hirsch LHild FObaid M(2022)Design Recommendations for Historical Cemeteries Using Speculative DesignProceedings of the 25th International Academic Mindtrek Conference10.1145/3569219.3569378(147-157)Online publication date: 16-Nov-2022
https://dl.acm.org/doi/10.1145/3569219.3569378
Hirsch LGraf von Silva-Tarouca IWelsch R(2022)Increasing Socio-Spatial Connectedness Among Students: A Location-Based AR Social Media Network ApproachExtended Abstracts of the 2022 CHI Conference on Human Factors in Computing Systems10.1145/3491101.3519681(1-7)Online publication date: 27-Apr-2022
https://dl.acm.org/doi/10.1145/3491101.3519681
Hirsch LWelsch RRossmy BButz A(2022)Embedded AR Storytelling Supports Active Indexing at Historical PlacesProceedings of the Sixteenth International Conference on Tangible, Embedded, and Embodied Interaction10.1145/3490149.3501328(1-12)Online publication date: 13-Feb-2022
https://dl.acm.org/doi/10.1145/3490149.3501328

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