Beth Nam
ABSTRACT
People deal with problems every day, ranging from the banal to the piquant. On many occasions solutions to such problems occur in a moment of sudden comprehension called insight. Insight is a phenomenon that is often associated with high levels of intelligence and creativity and plays an important role in successful problem-solving. Due to its unpredictable occurrence, it has proven challenging to investigate insight systematically. This research explores a novel way to facilitate insight in creative problem-solving by activating processes that have been shown to be related to insight. Building on current research in Cognitive Neuroscience, the goal is to develop a creativity priming tool that would enable routine episodic boosts in creativity. For the on-going study, a computer interface is used to present a series of bespoke tasks created to modulate insight. The study is designed to help us understand better the dynamics of insight-based creative problem solving.
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